Marketing & Student Recruitment Executive
American University of Ras Al Khaimah
General Information About Institution
The American University of Ras Al Khaimah (AURAK) is an independent co-education institution of Higher Education that provides an integrated American-style, undergraduate and graduate education. All programs are accredited by the Ministry of Education of the UAE; additionally, it is accredited by the U.S. regional accreditation association, the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The American model of higher education ensures not only skills in specific academic fields, but also a general education curriculum that exposes students to new ideas and ways of thinking critically about local and global issues. AURAK is a young and rapidly growing university. AURAK is located in Ras Al Khaimah, one of the Northern Emirates and a rapidly growing region. The beauty of Ras Al Khaimah is reflected in its traditions and diverse landscapes its white sandy beaches, the majestic Hajjar Mountains, the expansive desert and its sands dunes, and the many historical sites.
AURAK values diversity, inclusiveness and cultural authenticity where all individuals are treated based on their merits and abilities. AURAK is proud to be an equal opportunities employer and encourages applications from all qualified applicants irrespective of race, color, religion, gender, national origin, disability, or age.
Job Purpose & Responsibilities
The American University of Ras Al Khaimah (AURAK) is a prestigious higher education institution located in the Emirate of Ras Al Khaimah in the United Arab Emirates. AURAK is known for its commitment to academic excellence, innovation, and fostering a diverse and inclusive learning environment.
The Marketing and Student Recruitment Executive is a key member of the Office of Marketing and Communications (OMC). This position supports the marketing and student recruitment office in executing effective marketing and student recruitment plans, social media, and marketing campaigns through proper coordination with the office and other departments of the university. The position involves developing, managing, and recruiting students from the Russian and CIS communities both domestically and internationally. Additionally, it includes recruiting students from the UAE and GCC regions to facilitate growth in university enrollment.
The post holder will also have the responsibility of fostering robust relationships between AURAK and high schools to enhance student recruitment through collaborative partnerships. Additionally, the role mandates delivering exceptional customer service within a multicultural setting.
Minimum Qualification and Education
Essential: Bachelor's degree required
Desirable: Master's degree
Required Knowledge And Skills
The individual must possess the knowledge and skills to successfully perform the essential functions of the position. The required knowledge and skills for the position follow.
- Strong communication, interpersonal, and presentation skills (verbal and written) in both small-group and large-group settings.
- Motivated, goal-oriented, and proven ability to meet student recruitment targets.
- Experience with CRM platforms.
- Excellent project management skills; demonstrated ability to prioritize and multitask in a fast-paced environment.
- Demonstrated ability to work with diverse and multiple groups in a positive manner.
- Ability to work independently and as an integral part of a team.
- Demonstrated leadership and team-building abilities.
- Excellent time management skills and the ability to cope with high-volume workloads.
- Proficient in MS Office/systems (MS Word, Excel, PowerPoint).
- Proficient in electronic marketing and IT skills.
- High energy and passion for recruiting.
- Demonstrated ability to make sound, independent decisions and lead others.
- Creativity, self-confidence, and flexibility.
- Ability to understand, adapt, and articulate AURAK's culture to an external audience.
- Willingness to travel as needed for marketing and recruitment activities.
Work Experience
- A minimum of 2 years of professional experience in university student recruitment and marketing or a combination of experiences in similar recruitment settings.
- A minimum of 2 years of university experience recruiting/matriculating national, regional, and international students and sound knowledge of higher education and admissions
- Experience utilizing lead management technology for student recruitment and admissions through conversions and lead scoring.
- Experience in developing and managing global student recruitment agents.
- Working knowledge of higher education student recruitment best practices, including enrollment trends, data analytics, and digital/traditional recruitment practices.
Language Proficiency Required
Fluent in English and Russian (Written and spoken)
Competencies
- Service Excellence-
- Professional Ethics and Integrity-
- Problem-solving-
- Time Management-
- Teamwork-
Reporting line
Associate Provost for Enrollment Management and Marketing
