Job Description
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.
Our Vision
Our vision is to inspire brands and people to impact the world. To createbig ideas that make a significant contribution to the planet, society, and the bottom line. We believe in todays world this is the best way for our clients to achievesustainable growth.
We achieve this by breaking down the barriersthat restrict talent and ideas, we call this Borderless Creativity.
Which is why our teams work fluidly across 5 capabilities Advertising, Experience, PR, Consulting and Health .This allows us to not onlyoperate but innovate at the intersection of capabilities and talent.We believe impact and magic lies at this intersection.Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.
Our mission: We inspire brands and people to impact the world
How we do it : We innovate and operate at the intersection of people and capabilities
What we do: Borderless creativity
Today, Ogilvy is recognized as the worlds leading creative agency. We are also one of the most effective networks globally.
About Memac Ogilvy
Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide WPP & Ogilvy network. Its the only truly integrated comms network with Consulting, Advertising- Brand & Content, PR, Experience & Health under 1 P&L and under single leadership. Memac Ogilvy is the most integrated modern creative and effective partner for client growth in MENA. We inspire brands and people to impact the world. We deliver on this by combining expert and new capabilities for modern marketing solutions, with solid project management expertise for agile and effective delivery as well as a thorough and passionate People agenda.
The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 500 staff members.
What We're Looking For
Were on the hunt for a talented Arabic Copywriter to join our creative team. As an Arabic Copywriter, you are responsible for taking their client's advertising briefs and generating original copy ideas that grab the attention of the target audience. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, jingles and scripts that accompany advertising visuals. Copywriters will work in close partnership with their Art Directors and have input to the visual elements as well. An Arabic Copywriter at Ogilvy will produce big picture advertising for big picture clients.
To Succeed In This Role, You Need To
To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
To actively seek inspiration from the external environment to influence creativity.
Understand and appreciate the nature and value their clients brand.
To familiarising themselves with the product and competitor activities in the market.
Proficient in discussing the client's core message and target audience.
Ability to generate lots of fresh, original ideas from a brief.
Liaising with clients and interpreting their briefs;
Working in account teams;
Developing creative ideas and concepts, often in partnership with the art director;
Presenting ideas to colleagues and clients;
Familiarising themselves with their clients products and services, the target audience and their competitors activities;
Writing clear, persuasive, original copy;
Updating digital media with snappy, timely content;
Proofreading copy to check spelling and grammar;
Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
Overseeing campaigns through the production stage to completion;
Working on several campaigns at once, sometimes under pressure and often to tight deadlines
Memac Ogilvy inspires brands and people to impact the world. We exist to create iconic, culture-changing, value-driven ideas for our clients.
Borderless Creativity is our lifeblood. We operate, innovate, and create at the intersection of our talented people, across advertising disciplines such as strategic thinking and distinctive idea creation, through a social-first approach alongside our wider Memac Ogilvy family of Advertising, Experience, Health, Consulting and PR. Never have there been more opportunities available to communicate incredible ideas, impact culture, and influence consumer behavior. Paid advertising is a consistent, regular and controllable way of getting a business and brands core message in front of consumers in a way that no other medium can. Creativity is our greatest differentiator as we transcend the status quo and shift culture.
How Well Support You
Memac Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. Well empower you with the tools youll need to succeed. Well give you the autonomy to seek out new paths and better ways of doing things. Well support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And well provide opportunities for you to do work of which youll be proud, with people youll be proud to call your teammates.
Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
