Job Description
Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.
CBD has been recognized as the number one bank in the UAE on the Forbes list of The World's Best Banks 2022.
As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.
Job Purpose:
Responsible for the execution and support the line manage on the Management of Cards portfolio to deliver profitable Cards business P&L, Revenue generation from both non-funded and funded income line, Expense Management, Partnership management, Balance Sheet growth, Campaign Launch & fulfillments management and Rewards program management
Principal Accountabilities:
Oversee & implement Cards Portfolio Growth Strategy to meet business goals.
Period review & segmentation of portfolio to identify opportunities to increase revenue & profitability.
Targeted offering of Balance transfer, Loan on Card (Cash on call), Easy payment plan to drive utilization, spends and revenue per customer.
Work closely with channels including digital, tele-sales, contact center and marketing team to drive inorganic bookings.
Formulate line management framework which includes line increase, line decrease, over-limit tolerance, temporary credit limit increase by leveraging data analytics.
Periodic review and optimization of authorization rates across Card Products and ensure meeting the minimum standards set by Scheme.
Setup product upgrade & downgrade process based on past spend & utilization patterns.
Prepare Retention strategy to reduce customer attrition from profitable segments and introduce offers to retain them.
Initiate & monitor campaign performance to drive activation, win-back resulting in growth of customer base and ENR.
Comparison of product pricing and ensuring CBD Card offerings is competitive in lieu of the market scan.
Ensure adherence to the regulatory requirement of Consumer protection and other circulars issued by Central Bank.
Extend full support in periodic audit and timely closure of all open points identified as an observation part of the audit review.
Work closely with Client engagement team and other product managers to prepare an action plan as an outcome of the periodic customer complaint review.
Work closely with other stakeholders (Credit, Operation, Risk etc.) to ensure credit strategy and risk management measures are performed
To ensure customer satisfaction & timely resolution of customer complaints related to Cards business.
Engagement Assist all Cards business channels in various business functions ranging from selling balance build products including Tele Sales/Contact Centre/DSA training/process optimization/sales promotions etc.
Accuracy-Ensuing all banking channels are updated with Product related information and are always available for customers.
Communication- Ensure all channels are kept informed and trained on new product/process/system related changes and updates.
Deliver- Support Cards Portfolio Head in seamless delivery of day-to-day Cards business activities
Requirements:
Education And Experience
Minimum bachelor's degree in finance or data sciences equivalent.
Data Analytics certifications with Decision Management experience will be a plus
Good knowledge and experience with online / digital marketing tools and best practices
Minimum 4 years of experience in bank cards, managing customer engagement and fulfillment campaigns and offers including but not limited to:
Partnership based campaigns/ promotions
Organic & Inorganic portfolio growth campaigns
Management and execution of installment programs
Digital Portfolio Management
Customer Life Cycle Management
Financial budgeting
