Job Purpose
- Lead and execute comprehensive marketing strategies for Aldar Development's real estate projects, managing campaigns from ideation through launch.
- Ensure effective positioning and promotion of properties to drive sales and brand awareness across all channels.
Roles & Responsibilities
Strategic Leadership:
- Develop and execute comprehensive marketing strategies for real estate projects
- Lead brand and content strategy, ensuring consistency across all marketing initiatives
Campaign Development:
- Oversee end-to-end marketing campaigns for new and existing product launches
- Lead and execute Aldars brand and content strategy in partnership with the Head of Department, ensuring consistency and alignment across all marketing initiatives.
- Manage project budgets, timelines, and resources effectively
Cross-functional Collaboration:
- Coordinate with Development, Sales, and Construction Management teams
- Collaborate with internal stakeholders on various matters related to real estate development
Market Research and Analytics:
- Conduct market research to identify marketing opportunities
- Utilize advanced analytics to inform marketing strategies and optimize performance
Content Creation and Management:
- Supervise the creation of marketing materials, including digital content, presentations, and literature
- Oversee website and social media content management
Event Management:
- Oversee the planning and execute promotional events and digital campaigns
- Represent the company at key industry events
Stakeholder Management:
- Deliver high-impact presentations to various audiences
- Manage relationships with external partners and contractors
Team Leadership:
- Provide strategic guidance to marketing associates
- Oversee daily administrative functions of the marketing department
Innovation and Trends:
- Stay abreast of industry trends and innovative marketing techniques
- Drive digital transformation in marketing strategies
Performance Monitoring:
- Track and analyze campaign performance and ROI
Prepare and present performance reports to senior management
Related Years Of Experience
Min of 8+ years of Marketing, preferably in an advertising agency or related sector
YOE IN MANAGERIAL POSITION
At least 3 years in a leadership/management role
Field Of Experience
Real Estate Sector / Advertising / Communications / Brand Marketing
Technical And Interpersonal Skills
- Strong project management and organizational skills
- Excellent communication and presentation abilities
- Proficiency in marketing analytics and digital marketing tools
- Experience in real estate or property development marketing preferred
- Ability to work effectively in a matrix organization and manage multiple priorities
- Demonstrable ability to multi-task and adhere to deadlines
- Well-organized with a customer-oriented approach
- Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
QUALIFICATION
- Bachelors degree in Marketing/ Mass Communication / online advertising
