The Role
As Associate Director - Marketing, your role would involve overseeing and managing the marketing activities of the department's clients. In this position, you will lead a team of marketing professionals and act as the primary point of contact for clients. Your responsibilities will encompass strategic planning, brand management, marketing campaigns, and digital marketing, content creation, public relations, team leadership, budget management, market analysis, and client servicing.
Key Responsibilities
- Developing Marketing Strategy: Collaborate with the senior management team to develop comprehensive marketing strategies aligned with the client's goals and objectives. This includes identifying target markets, conducting market research, and analyzing competitor activities.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing channels. Develop and maintain brand guidelines and oversee the implementation of branding initiatives.
- Marketing Campaigns: Plan, execute, and measure marketing campaigns to promote the company's services and properties. This includes creating marketing collateral, coordinating advertising efforts, managing digital marketing channels, and monitoring campaign performance.
- Digital Marketing: Oversee the digital marketing strategy, including website management, search engine optimization (SEO), social media marketing, email marketing, and online advertising campaigns.
- Content Creation: Develop engaging and informative content for various marketing channels, including websites, blogs, social media, and email newsletters. Coordinate with internal and external stakeholders to gather information and create compelling content.
- Public Relations: Manage public relations activities (through a third-party agency), including media relations, press releases, and organizing events. Build and maintain relationships with media outlets, industry influencers, and strategic partners.
- Team Leadership: Provide guidance, mentorship, and supervision to the marketing team. Set performance goals for team members, conduct performance evaluations, and ensure the team's overall effectiveness.
- Budget Management: Develop and manage the marketing budget effectively. Monitor expenses, track return on investment (ROI), and make strategic adjustments to optimize budget allocation.
- Market Analysis: Stay updated on industry trends, market conditions, and competitor activities. Conduct regular market research and analysis to identify opportunities and make data-driven recommendations.
- Client Servicing: Act as the primary point of contact for clients seeking marketing services. Understand their requirements, develop tailored marketing solutions, and ensure exceptional client satisfaction.
Skills, Knowledge And Experience
Knowledge
- A sound knowledge of key marketing principles and the implementation of marketing strategies
- Project and/or brand marketing experience in the property industry would be highly valued.
Skills
- Team management and coordination
- Digital marketing knowledge
- Excellent experience in analytical and problem-solving skills.
- High level of interpersonal, verbal, and written communication and presentation skills
- Project management skills, including critical path development
- Time management skills with the ability to deliver under tight deadlines for multiple projects.
- Ensure cross-departmental alignment
- Experience and Requirements
- Mastering the use of Microsoft Office applications, i.e. Word, PowerPoint and Excel
- Excellent command of both the Arabic and English language
- Bachelor's degree in Marketing, Communications, or other relevant degree
- 10+ years of experience
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