Our global client, a leading organization with a strong presence in industries such as banking, finance, oil and gas, FMCG, and real estate, we are seeking an experienced B2B Market Research Manager with a focus on quantitative analysis.
As the Market Research Manager, you will lead quantitative research projects that directly support business strategies, using statistical tools to analyse market trends and competitor activities. This is an exciting opportunity to contribute to high-impact decision-making in a dynamic environment.
Key Responsibilities:
- Lead pricing analysis initiatives to support strategies around market entry, expansion, and product positioning.
- Collaborate with cross-functional teams (e.g., product, sales, and marketing) to align research findings with business objectives and go-to-market strategies.
- Generate data-driven reports and presentations, translating quantitative insights into clear and actionable recommendations for senior management.
- Act as a point of contact for clients, providing quantitative insights and addressing research-related questions.
- Ensure all research projects adhere to high standards of quantitative methodology, accuracy, and statistical rigor.
Requirements:
- Bachelor's degree in business, Marketing, Statistics, Economics, or a related field.
- 5+ years of experience in B2B quantitative market research.
- Strong expertise in quantitative research methodologies, statistical analysis, and data interpretation.
- Proficiency in statistical and analytical tools (e.g., SPSS, SAS, R, Python, Excel).
- Familiarity with competitive analysis, pricing analytics, and market segmentation.
