Brand Activation Manager - Cx

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.

We look for people who focus on getting results, embrace learning and bring positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Brand Activation Manager

Location: Riyadh

Job Description

An opportunity to be part of one of the fastest growing categories in skincare.

Brand Manager will play a key role in the delivery of the annual brand plan supporting on the full year media plan whilst bringing to life the social, influencer and PR strategy and execution with agency partners. A great opportunity for a forward thinking, dynamic and on the pulse marketeer who is looking to propel their career within the skincare industry.

This role will work closely with the wider brand team, commercial team, global team and agency partners to support driving market performance for the region.

Key Responsibilities

• In conjunction with the Marketing Manager, will lead and implement high profile communication plans to drive revenue and market out-performance
• Working close with the MM to define brand strategy aligned with the global strategic vision and support the implementation of the marketing plans for region.
• Own the consumer sampling programme including forecasting & budgeting, tracking, proposals, activations & execution to drive brand trial.
• Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business.
• Work closely with cross-functional / departmental teams to create and execute IDS initiatives that support the brand objectives, including the development of targeted materials, salesforce assets, HCP events & HCP reactive sampling.
• In collaboration with Digital Marketing, digital agency & Brand Activation Manager, assist in execution of on and offline retailer marketing campaigns for trade and brand
• Champion the brand internally making sure all departments understand the brand and its goals.
• Lead the development of promotional activities in line with internal SOPs and Regulatory guidelines.

Skills & Qualifications

• Bachelor's degree with a concentration in Marketing or Science. MBA is an asset.
• Minimum of 5 years Marketing experience from pharmaceutical industry in GCC (and/or FMCG for Cx roles). With strong digital experience.
• KSA marketing experience preferred. Also sales experience in relevant industry
• Proven experience in working closing with execution teams in the field.
• Strong understanding of the medical & regulatory environment is required.
• Understanding of the ME Healthcare system is a requirement.
• English (Written & Spoken), Arabic preferred.

Galderma is the world's largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we're in shapes our life stories, we are advancing dermatology for every skin story. For more information, please visit our website: https://www.galderma.com/careers