BRAND & DIGITAL EXECUTIVE
Dubai, UAE
Duties & Responsibilities:
- Translate marketing plans into strong digital and social campaigns that align with overall marketing objectives and initiatives.
- Liaise with third party agencies to optimize our social media presence and digital advertising efforts.
- Assist in the development of digital marketing collateral, including graphics, videos, and other multimedia content.
- Manage email marketing campaigns to promote the company's offerings, utilizing analytics to measure and optimize campaign effectiveness.
- Coordinate with vendors to organize events and marketing materials for trade promotions, exhibitions, partner meets, road shows etc.
- Manage internal platforms for purchase orders (Ariba), vendor creation, website content management, influencer management and other platforms
- Build relationships with industry influencers, thought leaders and stakeholders to enhance brand awareness and promote the company's solutions.
- Work closely with internal teams to ensure marketing efforts align with company goals and messaging.
- Stay current with industry trends, marketing technologies, and best practices to drive continuous improvement and innovation in marketing strategy and execution.
Requirements:
- Bachelor's degree in marketing with 1-2 years of experience in digital marketing.
- Excellent knowledge of Facebook, YouTube, LinkedIn, Instagram, and TikTok
- Strong interpersonal and collaboration abilities.
- Proactive and solution-oriented with excellent organization skills and ability to multi-task.
- Creative thinker with strong analytical skills -- comfortable interpreting data, deriving actionable media insights (ROI) and using them to inform future campaigns.
We Don't Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You'll Also Get
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
Purpose-Driven Company:
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
