Brand Manager Marcomm & PR

Job Responsibilities:

Developing and executing a results-driven, multi-platform communications plan in line with corporate & brand objectives

Creating & managing all marketing materials and collateral in line with brand communication objectives

Developing online marketing activities/assets including social media, SEO/SEM, etc.

Tracking effectiveness of various campaigns through Brand Health Tracker (or other researches) & course corrections as required

Managing communications spending and working with agencies & vendors to create integrated communications & marketing activities and develop supporting assets

Leading the planning and implementation of PR and initiatives related to the brand & company

Coordinate efficiently between necessary internal/external stakeholders to ensure all campaigns & activities are rolled out as planned to deliver the best ROI

Measuring results of managed initiatives vs plan through ongoing monthly reports to build on learnings & rectify if necessary

Ensuring all managed initiatives are within the agreed Marketing budget

Education & Qualification:

BA/BS degree in Marketing/Marketing Communications or a related field

Experience of 5-7 years in a reputable Advertising agency or Marcomm team

Planned, briefed, & rolled out Marcomm campaigns in recent assignment(s)

Solid understanding of Brand Strategy, Brand Building, Marcomm Activities, & Ad/Media Agency Management

Excellent verbal & written communication skills

Competent Budget Planning/Management