CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels.
Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.
The Business Development manager (individual contributor) will be responsible for identifying and securing new business opportunities (SAAS, CPaaS) by developing and executing effective acquisition strategies. The role involves managing the entire acquisition process from initial prospect identification, through the negotiation and due diligence phase, to closing the deal.
The key Responsibilities:
- Develop and execute acquisition strategies to drive customer growth and meet acquisition targets
- Collaborate with sales teams to create a hit list to be hunted in the Egyptian market
- Identify target customer segments and tailor acquisition strategies to effectively reach them
- Analyze market trends and competitor activities to optimize acquisition campaigns
- Utilize various channels such as digital marketing, advertising, and partnerships to acquire new customers
- Monitor key performance indicators (KPIs) to track acquisition performance and adjust strategies as needed
- Conduct market research to identify new opportunities for customer acquisition
- Build and maintain relationships with key partners to support acquisition efforts
- Prepare reports and presentations on acquisition performance for management review
- Stay updated on industry trends and best practices in customer acquisition
Requirements
- Proven Sales experience in B2B sales in the SAAS or CPaaS sectors is a MUST
- A strong understanding of SAAS, CPaaS, and SMS products, services, and market trends
- Demonstrated success in meeting and exceeding sales targets and KPIs
- Familiarity with technology solutions, cloud services, APIs, and communication platforms
- Ability to build and maintain strong customer relationships to drive sales
- Excellent verbal and written communication skills to effectively convey product value propositions
- Proficiency in negotiating deals and contracts with customers
- Experience in generating leads, qualifying prospects, and managing a sales pipeline
- Ability to analyze sales data, identify trends, and make data-driven decisions
- Capable of collaborating with marketing, product, and customer support teams to drive sales initiatives
- Adaptability: Agility to navigate a fast-paced and dynamic sales environment
- Experience with customer relationship management (CRM) systems is a plus
- Results-driven mindset with a focus on achieving acquisition targets
Education:
- Bachelor's degree in Marketing, Business Administration, or relatedfield
General Requirements
In addition to the specific qualifications and skills listed above, there are some general requirements and qualifications that are expected of all acquisition managers:
- Familiarity with legal, regulatory, and compliance issues related to acquisitions
- Ability to manage multiple projects and priorities simultaneously
- Willingness to travel as needed to identify potential acquisition targets and conduct due diligence
- Strong attention to detail and organizational skills
- Ability to work under pressure in a fast-paced environment
The Business Development manager role is a challenging and rewarding position for professionals with a strong business acumen and the ability to effectively identify and execute on new business opportunities. If you possess the proven experience in B2B sales in the SAAS or CPaaS sectors CEQUENS will offer you great career path with excellent growth opportunities
