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To lead and manage the Transmed marketing team as well as lead the recruitment of new brands in order to help Transmed grow its business and expand it's product portfolio.
Managing Principals
- Manage the relationship with the Principals of the assigned brands in order to sustain long term business relationship and maximize the support of the brands in our Market.
- Ensuring that Principals extend the necessary support to develop the Sales Business Plans and other marketing activities in order to maximize sales and grow the business of the assigned brand(s).
- Negotiate with the Principal A&P funds, payment terms, pricing and other trading terms in order to maximize company profitability and the sales growth of the assigned brands.
Brand Management
- Oversee the development of the Strategic Marketing Plans for the brands assigned in order to focus the efforts and maximize brand sales.
- Oversee the execution of the Marketing Plan in order to grow brand sales.
- Oversee the disbursement of the A&P funds allocated to each brand in order to achieve target profitability and avoid misuse of funds.
- Oversee the forecasting process of each assigned brand in order to ensure optimum stock levels.
- Oversee the of the brand managers with the advertising agencies on the execution of the brand marketing activities and development of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
- Analyze brand sales data and market share trends and come up with meaningful conclusions and insights in order to develop the necessary marketing activities.
Communication with CBD
- Ensure that the brand management team communicates the brand marketing plans and activities to the CBD team in a timely manner in order to ensure flawless execution of these activities.
- Conduct frequent field visits and communicate observations to the CBD manager in order to ensure in-store execution meets brand strategy.
- Ensure that the CBD team is provided with all the necessary brand knowledge, information and other necessary tools in order to help them deliver the desired in market execution.
- Understand from CBD customer objectives and plans and develop the necessary brand plans that fit the customer objectives in order to maximize sales and secure customer's support.
Category & Shopper Understanding
- Be fully knowledgeable of the dynamics of the brand's category in order to develop the necessary activities. (Competitors, pricing, range, activities, etc..)
- Be fully knowledgeable of Shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.
Brand Management Systems & Tools
- Put in place the necessary brand management timeless processes and tools in order to strengthen Transmed's capability in performing efficient & effective brand management.
People Development
- Provide the brand management team with adequate training, coaching and mentoring in order to develop their brand management skills and ensure continuity and proper career paths.
Date Posted: 18/06/2024
Job ID: 82133085