OUR MANIFESTO
At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact peoples lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.
Reimagine your future, with Sephora.
OUR VALUE PROPOSITION:
We have a powerful culture that fuses aspirations, uniqueness, authenticity and valued by each and every Sephora member:
These are the values:
Beauty & Beyond:
We reimagine beauty by inspiring our customers, empowering people and helping them become the best versions of themselves.
Creativity Unleashed:
We encourage exploration, innovation and having fun.
Endless Evolution:
At Sephora you are empowered to choose your own path and accelerate your growth.
Boldly Authentic:
We celebrate diversity and embrace your unique and winning spirit.
Position Purpose
The Category Merchandiser will be working on maximizing the sales and growth of the Skincare category while being fully responsible of the permanent and non-permanent merchandising in all stores of Sephora ME.
She/he will ensure that the products appear at the point of sale and online at the appropriate time and correct quantities bearing in mind Sephoras overall retail and category strategy.
Key Accountabilities
Assortment Management and Merchandizing
Plan and manage product lifecycle, and prepare sales and stock plans under supervision of Category Director
Ensures proper stock levels in stores and online for display and sales for animations and thematic
Secure planograms of allocated brands and ensure full merchandizing visibility
Implement and maintain regional assortment on SKU level and manage allocated catalogue of brands portfolio.
Maintain Skincare calendar including launches, expansion and opening of new doors, and discontinuation strategies
Prepare sales forecast on SKU level by country in alignment with brand budget. Propose the most relevant product mix.
Monitor stock based on forecasts and flag overstock situations to management, particularly monitoring slow sellers and suggest action plan
Analyze every aspect of the brand performance (bestselling points) and ensure that they reach their full potential.
Conduct quarterly brand assortment analysis and propose action plan on optimization of skus and merchandising
Ensure updated and clean assortments for all brands on a monthly basis
Maintain regional assortment at SKU level and share with internal stakeholders ongoing
Ensure alignment on Minis & More Skincare assortment with brands and internal stakeholders
Provide Supply Chain sell out forecasts on SKU level by country and maintain neat forecast tracker
Propose clearance action plan on SKU level for key promotional activations
Support stock returns in a timely manner
Brief in price increase/adjustments to relevant stakeholders as per process and timelines
Conduct Price reviews to adjust current portfolio RSPs
Initiate and follow up on the regulation and compliance of all new skus
Plan activations, launches, animations, and marketing activities with brand partners and internal teams for omni channel implementation
Develop and manage training support with brands and education department.
Merchandizing tracking on the Skincare Buzz destination with brands and retail for best in class implementation
Track, roll out and implement Skincare Buzz merchandizing modules
Omnichannel and Marketing
Coordinate with relevant teams on brand activation for Ecom visibility, content, and instore animations. Attend the weekly meeting to set M+1 priorities
Securing optimized brand assets for activations and animations
Secure samples and gift quantities for ecommerce activations (GWP, PWP)
Select brand participation for PR events as per Sephora guidelines (gifting, stand)
Coordinate with PR on annual seeding and PR plans with brand partners
Ensure timely implementation of digital campaigns and thematics
Secure samples and gifts quantities for Beauty Pass activations and ensure timely implementation
Define products to be highlighted in Beauty Pass emailers, in line with category priorities
Coordinate and align with social team on calendar priorities and activations such as competitions, gifts, etc.
Attend and participate in weekly omni and marketing meetings
Liaise with Ecommerce team for marketing support (assets, activations) and ensure its timely delivery from third parties
Provide regular and timely updates on the digital activations and opportunities that occur on a monthly and repeated basis.
Social: Provide launch details on monthly basis to feed the social media calendar based on brand priorities and exclusivities. Share strategic input to drive share of voice for Skincare on social channels, propose relevant activations that will support the launch and the drive
Brand Animation: Build full 360 plan for strategic launches and lock all elements 2 months prior to the launch and communicate in timely manner to activation/omnichannel team for implementation and execution
CRM: Ensure successful participation of brands to CRM masterclasses and store events
E-commerce
Collaborate closely with E-merchandizing team on navigation updates and brand pages
Ensure that brands and products are listed on time for launch (or pre-launched)
Define a sampling strategy with the Omnichannel team in line with Skincare priorities and secure those from the brands
Share Ecom visibility priorities monthly
Education
Partner closely with Education team and brands to secure relevant training moments that will support the growth of the category and the desired fastest growing segments
Communication & Reporting
Prepares monthly category and brand performance KPIs defined by category Director
Tracks monthly brand budgets
Tracks monthly Skincare Buzz performance and contribution to Skincare Category
Regular meetings and communication with brands to align on brand performance and how to achieve common objectives
Provide post launch reports on key launches by SKU levelConduct:
Monthly reviews on sales performance and open operational topics (with brands and for Monthly Internal review)
Quarterly business reviews on B&M and Ecom performance by country and SKU level, recapping marketing activations with top10 Skincare brands
Monthly reviews on forecasted upcoming new brands & new products
Coordinate internally across all departments for brand related topics and ensure timely communication for launch activations
Share merchandizing updates on timely basis with the Retail team
Skills, Experience and Personality
Minimum 2-3 years experience in merchandizing or buying
Interest and passion in beauty: following trends and updates
Excellent Analytical and interpretive skills.
Strong communication (written and oral) and presentation skills.
Ability to work effectively both autonomously and as part of a team.
Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.
