Job Description
Job Description
The Role
Facilitates, guides, and directs all department heads in selecting the optimum revenue opportunities for the property.
Measures total revenue performance against strategy and targets and adapt current strategy as necessary.
Actively monitors the competitive environment and elaborates revenue optimizing tactics and strategies in order to maximize Revenue Generation Index (RGI).
Key Deliverables and Responsibilities
Planning & Organizing:
To drive the forecasting process for all operating departments, identify revenue potentials and supply and demand variables for the property.
To monitor changing market conditions and to assess the financial implications of market fluctuations on the property.
Assist in the preparation of the annual Sales & Marketing budget and business plan taking into consideration Market Mix, Occupancy levels, Average Room Rate & Rev Par, Yield management and revenue streams throughout both rooms and food & beverage.
Gives feedback on developing, implementing and managing rate structures and strategies through market data review and demand analysis.
Manage all aspects of the reservations service and quality in the CRS, PMS and related systems
Operations:
Focus on overall yield & REVPAR.
Verifies on a daily basis the daily arrivals and individual guest folios.
Maintain a consistent focus on improving the overall flow of Reservations operations.
To lead daily Reservations briefings and monthly Heartist meetings
To have a complete understanding of and to adhere to Hotel policy relating to Fire, Hygiene, Health and Safety.
To drive the performance of the Reservations team members, including completion of performance appraisals, coaching counselling and performance management in conjunction with the General Manager and T&C.
Ensure the team work within the department with a sales focused attitude and team are aware of sales opportunities within the hotel/residences which will assist with the maximization of revenue.
Ensure all team members are aware of all room revenue targets and are kept informed of performance results.
Ensure guests are communicated with and assisted in an efficient, warm and professional manner by all team members.
To ensure a consistently high standard of grooming is followed and by self and team.
Have full knowledge of all products and services provided by the property and in the local area.
Actively review guest comments and feedback, communicate this with the team members and implement procedures to enhance guest satisfaction.
To use pricing models and accepted best practice to support the collective marketing efforts of the property.
Align with revenue management to leverage e-channel marketing and promotional opportunities to drive business through relationships with MH&R approved partners, e.g. expedia, Travelocity.
Coordinate quarterly promotions calendar for the hotel website s activities.
During the monthly revenue meeting, provide information on a monthly basis in relation to trends, competitor analysis and consumer website feedback i.e. Trip Advisor etc.
Ensures that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales and reservations teams.
Review the daily business levels, anticipate critical situations and plan effective solutions in conjunction with the department head, to best expedite these situations.
Holds a daily RevMax Meeting
Chairs a weekly Revenue Meeting
Establish and maintain a monthly report to include the summary of the past activities, prospects and trends, and analysis of competitor s sales and promotion efforts, forecast for all sales activities & production/conversion figures.
Ensure that solicited and approved accounts are properly loaded in CRS
Transient non-contracted
Optimize the revenue from the Best Available Rate, Pre-Pay BAR and Packages
Protect contracted rates from rate conflict by ensuring public rates are always in line with or higher than contracted / marked-up rates
Carry out Comp Set rate checks, available capacity and after reviewing the expected market demand apply the relevant pricing.
Apply price recommendations by Room Category and ensure it is available on each distribution channel, maintaining rate parity at all times
Apply Length of Stay controls and avoid closing availability when possible.
Transient contracted
Define the annual terms / fences for contracted corporate, government and wholesale pricing. e.g. Volume v s Rate, LRA, Room Category pricing, Cancellation and No Show Policy
Optimize the revenue from the ICR, LCR, GOV and FIT segments
Assist the Sales team in analysing the performance of their accounts
Challenge the Sales team regarding the production of their accounts
Control availability by room category for contracted rates
Review overbooking levels and if necessary prepare overbooking resolution plan
Prepare monthly extra analysis in next Revenue Committee Meeting
Monthly one on one meeting with DOSM.
Generic Aspects on Hygiene / Personal Safety / Environment/Confidentiality:
Ensure proper care of all equipment and furniture entrusted for Heartists use.
Be well-familiar with the hotel's policies and procedures, well-acquainted with the physical layout of the hotel and its premises and knowledgeable of the hotel's emergency procedures in regard to fire, medical, bomb threat, black-out and evacuation.
Knows the safety regulations and ensures their application & ensures the safety of people and property in the hotel.
Respects and ensures respect of the hotel's commitments to the Environment Charter of Sustainability program (saving energy, recycling, sorting waste etc).
Understands and strictly adhere to the Rules & Regulations established in the Heartists Handbook and the Hotel s policy on Fire, Hygiene, Health and Safety.
Ensure that confidential records and other confidential information are properly safeguarded and are not removed from the office.
Does not disclose any financial information or any other information of the Accor Hotels.
Desired Candidate Profile
Profile:
Qualifications
Previous senior leadership experience within Revenue Management required. Cluster role experience would be an advantage.
University/College degree in a related discipline required.
Strong interpersonal and problem solving abilities.
Excellent communication and negotiation skills.
Strong organizational and planning skills.
High degree of professionalism with leadership management and business acumen capabilities.
Education:
Any Graduation()
Gender:
nm
Nationality:
Any Nationality
