Commercial Director - Agriculture sector

JOB PURPOSE:

Responsible for achieving sales volume and revenue targets for agricultural products across all regions and channels, aligned with monthly and yearly goals. Oversees the execution of sales and merchandising KPIs while managing and developing regional sales teams to optimize performance. Ensures coordination between sales, marketing, and distribution to drive growth, market expansion, and profitability. Accountable for implementing sales policies and adhering to safety standards across all regions.

KEY ACCOUNTABILITIES:

Strategic Contribution

Direct the implementation of the annual business plan and targets and implement the strategic agenda of Commercial (Agric) to deliver NADEC's vision and mission.

Ensure that the strategy is translated into operational business plans for the Commercial (Agric) department and monitor the performance

Budgeting

Develop, submit, and upon approval, implement the Regional/Country Sales budget, monitoring its accurate execution, identifying cost-saving opportunities, and proposing corrective actions in case of deviations, to ensure compliance with pre-set targets.

Core Accountabilities

Strategic Leadership (Sales Development & Commercial)

Strategy Development: Crafting comprehensive commercial strategies reflects a director's role in setting high-level objectives for business growth.

Market Analysis:

Conducting competitive and trend analyses to identify opportunities is a core function of a commercial leader.

Collaboration:

Working with senior leadership ensures alignment of departmental goals with overall organizational strategy.

Marketing Integration:

Coordinating with marketing to enhance brand presence and communicate product value is a strategic focus.

KPI Setting and Monitoring:

Establishing clear performance metrics and leveraging analytics to drive sales aligns with the oversight expected at this level.

Full Sales Cycle Management:

Leading key account strategies and overseeing procurement processes indicates a director's involvement in ensuring seamless operations from lead generation to after-sales.

Operational Excellence (Sales Execution)

Budget and Financial Oversight:

Managing budgets and ensuring profitability is a core accountability of a commercial director.

Data-Driven Decisions:

Using sales and financial reports for decision-making highlights a focus on analytical and informed leadership.

Process Discipline:

Ensuring adherence to sales processes for predictable outcomes reflects a director's operational rigor.

Asset Management: Monitoring and maintaining market equipment demonstrates responsibility for operational infrastructure.

Collaboration Across Functions: Partnering with supply chain, merchandising, and other departments ensures smooth execution and synergy in achieving KPIs.

Sales Improvement Initiatives: Developing incentive schemes and execution tactics to drive team motivation and sales effectiveness is key to sustained performance.

Customer Satisfaction: Maintaining high-quality service and customer engagement reinforces the director's role in ensuring long-term partnerships.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Education and Certifications:

• Graduate in Business or Sales related qualifications.
• Postgraduate in Business Management preferred.
• Certifications in Sales related topics are an added advantage.

Experience:

• 8-13 years experience in Consumer Food product sales / Vegetables and Fruits sales.
• Minimum 4 years of experience in leading medium to large sales teams is a must.
• Knowledge of P&L, Sales KPIs, Conceptual clarity in sales topics are essential.
• Experience in the Country to be hired is an added advantage.