About The Role
At MATAR, we strive to create an environment where every team member is valued, motivated and heard. As a pivotal member of our HR teams, the Communication and Branding Manager will strategize and lead our efforts to enhance our employer brand and foster an engaged workforce. This role is ideal for someone passionate about using innovative communication strategies and engagement initiatives to positively shape our internal culture and external perception. Your role will involve crafting compelling narratives, creating engaging content and implementing initiatives to attract, engage and retain top talent while fostering a positive workplace culture.
Accountabilities
Internal Communication: eloping and implementing effective communication strategies to keep employees informed, engaged, and aligned with the company's mission and values.
- Digital Content Creation: Creating compelling and engaging digital content, including videos, to communicate key messages, blog posts, promote events, and enhance employee engagement to enhance brand visibility.
- Utilization of Digital Platforms: Leveraging digital platforms and technologies to enhance employee experiences, streamline processes, and facilitate effective communication within the organization.
- Stakeholder Management: Collaboration with internal and external stakeholders including HR, leadership and marketing teams to align branding efforts with organizational goals and values.
- Data Analytics & Reporting: Analyze key metrics and feedback to measure the effectiveness of branding and communication efforts and adjust strategies as needed to optimize results.
- Sponsorships: Managing sponsorships and partnerships that align with our values and contribute to a positive employee experience.
- Employee Branding: Developing and maintaining a strong employer brand through innovative initiatives and campaigns that highlight our company culture and values and enhance brand visibility across various platforms on social media, company website, job postings and internal communications aiming for talent attraction, engagement and retention.
- Employee Experience: Designing and optimizing the employee journey to ensure a seamless and enriching experience for all employees, from onboarding to offboarding Employee Value Proposition: Defining and promoting the organization's employee value proposition to attract top talent and retain existing employees by showcasing the benefits of working with us.
- Events and Campaigns: Develop and execute strategies in retaining employees through employee events, campaigns, and initiatives that foster teamwork, collaboration, and a sense of community among employees.
- Supporting Engagement Initiatives: Implementing engagement programs and initiatives to promote a culture of inclusivity, recognition, and continuous improvement.
Qualifications
About You:
- Educated to Degree level with min 6 years of experience.
- Experience working alone in hands-on environment.
- Creative mindset with a passion for storytelling and content creation.
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Experience in content management systems and software.
- Experience in event management / PR / Advertising agency would be an added advantage.
- Strong stakeholder management skills.
