Our client is a fast growing e-commerce website offering premium quality meal plans for corporate and retail customers.
We are hiring a
native English speaking communications and brand development manager to join their Dubai head office.
The successful candidate will develop and manage ATL and BTL marketing, communications, creative strategies and roadmaps in a fast-paced progressive environment to accelerate brand development and affinity.
Role Summary
- Develop and execute successful marketing strategies to build brand awareness, acquire B2B and B2C customers and drive revenue growth.
- Drive brand development and positioning, market penetration and revenue growth.
- Develop and implement marcom campaigns from concept ideation, development and creation, content production, budgets to performance and ROI analysis.
- Write compelling and impactful content for press releases, media publications and industry thought leadership blogs.
- Develop a compelling and engaging brand story in publications, advertising, radio and television.
- Cultivate and maintain relationships with influencers and media publications to secure cost effective media coverage to maximize visibility and engagement.
- Conduct consumer market research, monitor and analyze market trends and competitors activities; utilize data analytics and insights to make data-driven marketing decisions.
- Plan and coordinate marketing events such as GulfFood, Taste of Dubai and trade shows to promote the company's products and services.
- Establish strategic partnerships with corporate clients to build brand presence and engagement; track and analyze partnership performance metrics to measure impact, identify areas for improvement, and optimize partnership strategies.
- UAE driving license is mandatory.
Mandatory Skills & Experience
- 8 10 years deep expertise in B2B and B2C brand development strategies to develop and execute brand development campaigns to enhance brand visibility and engagement.
- Exceptional English language skills, both verbal and written, with the ability to craft compelling narratives and communicate complex ideas effectively.
- Campaign testing and analysis to evaluate ROI for brand growth strategies.
- Commercial and financial acumen to manage marketing budgets.
Candidate Profile
- Currently living in the United Arab Emirates must be able to work in Dubai.
- Fluent in English must be native English speaking.
Education
- Bachelor's degree in Communications, Public Relations, Journalism or Marketing
