Deliver leading-edge human insights that support the development of our communication, innovation, and activation portfolio strategy for pladis MENAI
Support the development of a winning 3-year innovation pipeline through the development of snacking innovation platforms that will drive strong idea generation and concept development (insight generation sessions)
Provide support and insight on the development of innovation propositions, including product, pack and price development
Deliver advantaged data driven consumer and marketplace knowledge to identify and shape winning commercial strategies and activation excellence for pladis MENAI
Deliver a clear research plan to support the marketing and commercial teams in the development and execution of their brand building strategy
Lead the validation process of concepts and products to insure world-class commercialization for fewer, bigger, better innovations
Ensure the validation process is consistently leveraged in line with pladis Global best-practice
Recommend validation process optimization in terms of assessing the size of prize
Plan and lead a consumer immersion and shopper observation periodic program with adhoc objectives, design the discussion guide and collate/document insights
Upskill pladis MENAI consumer and shopper capability to enable more effective business intelligence and develop a culture of superior knowledge through consumer-centric insights
Lead consumer and shopper trend understanding to devise new cohorts and new touch points for flawless communication and activation
Enable efficient business intelligence reporting to provide rapid understanding and diagnosis of in-market & competitor performance
To deliver a suite of targeted reports that concisely and accurately inform the business on market performance and developments
Rebrand the MENAI insights share point as the go-to insight-shop and constantly refresh with celebratory insights/activities
