Social Media Analysis and Insights:
Analyze and study different social media platforms to understand trends, best practices, and optimal posting times.
Provide insights on how creative content should look for each platform to maximize engagement and reach.
User Cohort and Segment Analysis:
Study and analyze cohorts and segments of our users to develop a deep empathy and understanding of their culture and preferences.
Use data-driven insights to refine user segments and develop targeted content strategies.
Content Creation and Publishing:
Develop multiple strategic organic creatives tailored for different platforms and formats.
Publish multiple posts daily across various social media platforms, ensuring content is engaging and aligned with our brand voice.
Creative Tools Utilization:
Use multiple tools to edit videos, create and edit images, and produce high-quality content.
Stay updated with the latest tools and techniques for content creation and editing.
Competitive Analysis:
Study ads and creatives of other posts targeting the same segment to analyze what performs better and why.
Apply learnings from competitive analysis to improve our content strategy and creative execution.
Comment and Feedback Analysis:
Monitor and analyze comments on our published posts and on competitors posts to gain insights into our audience's culture and preferences.
Use feedback to continuously improve content relevance and engagement.
Performance Analysis:
Analyze the performance of our published posts to understand what works best for different demographics and segments.
Refine cohorts and future organic posts based on performance data and viewer demographics.
Requirements
- Excellent skills in video editing, image creation, and other content creation tools.
- Excellent communication and collaboration skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency with social media platforms and analytics tools.
