We are looking for a Content Strategy Specialist focused on digital advertising and user-generated content. This role is perfect for someone who excels in conceptualizing advertising content ideas and working closely with creative teams to bring these ideas to life. The ideal candidate will collaborate extensively with the Creative Director and Digital Analyst to ensure that content strategies are data-driven and optimally executed.
Responsibilities:
- Develop innovative content strategies for digital ads, focusing on platforms like Google Ads (YouTube), Meta, and Other social channels.
- Conceptualize ideas for user-generated content campaigns that enhance product presentation and brand appeal.
- Provide detailed creative briefs and collaborate with the creative team to ensure the strategic vision is accurately translated into campaigns.
- Monitor and analyze the effectiveness of advertising content, making strategic adjustments based on data insights.
- Stay updated with trends in digital advertising and UGC to continuously refine and improve strategy.
Requirements:
- Proven track record in content strategy for digital advertising, particularly with a focus on user-generated content.
- Strong ability to generate creative ideas and collaborate with creative teams to execute these ideas.
- Excellent analytical skills for evaluating content performance and making data-informed decisions.
- Keen understanding of digital marketing dynamics and consumer engagement strategies.
- Exceptional communication skills for clear and effective collaboration and presentation of ideas.
