Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Position Name: CRM Campaign SpecialistPosition Location: Dubai, UAEEmployment Type: Full Time THE ROLEAs a CRM Campaign Specialist, you will be responsible for the set-up and management of CRM campaigns using client marketing automation (MA) platforms. You will work closely with agency teams (including strategists, designers, developers and project managers) and directly with the client to ensure highly effective delivery of campaigns. RESPONSIBILITIES
- Set up and configuration of CRM campaigns; email, push (app & web), SMS, WhatsApp and other channels as required.
- Design and set up of segments within the MA platforms, tailoring campaigns accordingly
- Identify opportunities for process improvements
- Identify ways to improve CRM delivery through automating basic everyday tasks
- Resolve technical CRM issues as appropriate, including responding to often complex requests
- Develop and maintain documentation for MA processes
- With the CRM strategists, plan and set-up A/B testing to deliver insights leading to optimized performance, conversion rates, programs/campaign ROI and sales growth
- Make data-driven decisions to improve campaigns based on knowledge and understanding of data and MA platform
- Assist in the development of marketing strategies and plans
- Provide support to client and other partner agencies as required in the processing and passing of data for use in other marketing channels
- Work closely with the team to provide all information required to deliver exceptional service levels across all acrivities
- Provide training and support to team members on marketing automation tools (as required)
- Ensure compliance with data protection regulations
- Stay up-to-date with the latest marketing trends and technologies REQUIRED SKILLS & EXPERIENCES
- 3+ years of experience in marketing automation
- Experience and proficiency with MA platforms (specifically Adobe Campaign and SAP Hybris)
- Excellent written and verbal communication skills
- Experience with segmentation and audience targeting
- Detail-oriented with strong organizational skills
- Proactive and enthusiastic self-starter
- Ability to work independently and as part of a team
- Knowledge of email marketing best practices
- Strong problem-solving skills
- Ability to manage multiple projects simultaneously
- Experience with A/B testing and campaign optimization
- Knowledge of data protection regulations (e.g., GDPR, CCPA)
- Ability to provide training and support to team members
- Ability to coordinate with external partners, agencies and clients
- Passion for staying up-to-date with the latest marketing trends and technologiesAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators, doers, innovators, makers, and thinkerswho drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.
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