Crypto PPC manager

Come aboard the team at Over The Top UAE, an eminent Marketing, Reputation Management, and cybersecurity firm catering to esteemed corporate entities across the UAE, Middle East, USA and Africa. Dedicated to delivering unparalleled solutions, we stand at the vanguard of innovation, offering comprehensive services tailored precisely to our clients requisites.

As the Crypto/Financial PPC Manager and Media Buyer at Over The Top UAE, you will assume a pivotal role in orchestrating, executing, and refining Paid advertising strategies across a diverse spectrum of platforms. We are in search of a seasoned professional with a demonstrable track record in steering high-budget campaigns to success.

Key Responsibilities:

Devise and execute comprehensive PPC and paid advertising strategies spanning multiple platforms, including but not limited to Taboola, Outbrain, Google Ads, Meta (formerly Facebook), LinkedIn Ads, and Twitter/X Ads.

Conduct thorough keyword research, audience segmentation, and competitive analysis to pinpoint opportunities and optimize campaign efficacy.

Craft and fine-tune ad campaigns, ad groups, and ad creatives to amplify click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Understand the Clocking procedure and ensure compliance with regulations and platform policies.

Navigate and overcome potential Blocking and issues encountered while running Crypto/Financial Ads on Google, Meta, Taboola, and Outbrain platforms.

Leverage previous experience in running Crypto Ads to effectively strategize and execute campaigns within the unique regulatory and operational landscape of the cryptocurrency industry.

Supervise budgets, bids, and campaign settings to attain optimal performance and efficiency, aligning with business objectives and benchmarks.

Monitor real-time campaign performance, scrutinizing pivotal metrics such as impressions, clicks, conversions, and cost-per-acquisition (CPA), and implement optimization strategies to enhance outcomes.

Conduct A/B testing on ad creatives, landing pages, and other elements to identify top-performing variants and drive continuous enhancement.

Generate periodic performance reports and insights for stakeholders, furnishing actionable recommendations for optimization and expansion.

Qualifications:

Minimum of 3 years of hands-on experience in Crypto/financial paid ads campaigns across diverse platforms

Proficiency in TABOOLA and OUTBRAIN is ESSENTIAL, alongside adeptness in Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn Ads, and Twitter Ads.

Robust analytical acumen and adeptness in data analysis tools such as Google Analytics, Microsoft Advertising Intelligence, and social media analytics platforms.

Documented history of delivering tangible results and achieving KPIs such as CTR, conversion rate, and ROAS.

Capability to function autonomously and collaboratively within a high-paced, dynamic milieu.

Possession of Google Ads certification and other pertinent certifications is advantageous.

Proficiency in English at a professional level is MANDATORY.

Knowledge of Arabic is advantageous.

• Join the vibrant team at Over The Top UAE and propel your career to unprecedented heights within a stimulating and collaborative ambiance.