The MENA Marketing team is seeking a highly motivated, customer-obsessed, and analytical Lifecycle Marketing Manager to lead our end-to-end Customer settlement program for UAE, Saudi, and Egypt marketplaces. Your goal will be to accelerate customer engagement and retention across MENA locales through a combination of strategic thinking, identifying key customer insights, building or adapting lifecycle products, programs, and experiments. You will partner cross-functionally with both MENA and regional stakeholders (Marketing, Product, Tech, Analytics, Finance) and influence Marketing and non-Marketing leaders to deliver engagement programs and results.
This is a 1-year fixed-term contract role based in our Dubai office.
Key job responsibilities:
- Strategic Thinking
- a. Lead periodic business reviews to assess customer lifecycle health and present customer engagement plans (products, programs, experiments, and goals) to MENA leadership.
- b. Monthly country deep dives - Lead monthly reviews highlighting key trends, insights, and the impact of key initiatives deployed to drive customer engagement in partnership with analytics and marketing stakeholders.
- Actionable Customer Insights
- a. Generate and share key customer insights with actionable recommendations through lifecycle analytics and surveys.
- b. Collaborate closely with the Marketing analytics team to define and drive a continuous stream of insights, socialize Lifecycle dashboards, and collaborate with Emerging / WW science teams on ML-based targeting models.
- Products & Programs
- a. Build or adapt lifecycle products & programs to sharply target specific customer cohorts, delight customers through relevant experiences that drive shoppers at varying levels of shopping fluency, trust in the client, and need gaps to explore, navigate, trust, engage, and shop with the client.
- b. Partner with data science teams to develop detection, prediction, and measurement capabilities critical to drive relevant customer experiences.
- c. Author working backwards documents to socialize novel concepts to improve customer experience and engagement with the client.
- d. Develop program goals and create cross-functional program roadmaps to drive long-term sustainable impact on customer health.
- Joint Experiment Roadmap Ideate new lifecycle marketing initiatives and partner with country leaders (Marketing, Category, Shopping experience, etc.) to experiment and scale successful lifecycle experiments from across EM marketplaces and beyond.
Basic qualifications:
- 6+ years of professional non-internship experience managing marketing or customer experience
- Experience using customer data and metrics to drive improvements
- Experience building, executing, and scaling cross-functional marketing programs
- Experience leading go-to-market strategy for customer-facing experiences
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience presenting metrics and progress to goal to senior leadership
Preferred qualifications:
- Experience with customer segmentation, profiling, and targeting
- Experience with test and learn, marketing optimization, and experimentation
