Who WE are:
Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.
Role Summary
Bearaby is seeking a copywriter to join our creative team in Dubai. As part of a growing team of writers, you'll be crafting playful, eye-catching copy and informative, well-researched content for all Bearaby customer channels, while caretaking and evolving the Bearaby tone of voice. You'll also report into our customer service team, helping to respond to customer queries and create consistent, outstanding customer communication across touchpoints.
Duties and Responsibilities
- Write engaging copy for a variety of assets, from holistic campaign messaging to social captions and product tags
- Learn, protect, and evolve Bearaby's tone of voice
- Work alongside our wider team to help steer a messaging strategy that's true to our brand
- Conduct research on industry-related topics and produce original longform content
- Produce high-quality writing consistently and within deadlines
- Regularly update website content such as product FAQs based on queries, SEO keywords, and trends
- Maintain and exceed editorial quality standards
- Create engaging responses to customer service queries in line with Bearaby's tone of voice
- Respond to customer queries across multiple channels (e.g. social media, email, chat) based on product understanding
Who You Are:
- An excellent writer and storyteller who understands the importance of brand
- A collaborative creative who works well with art directors and designers to deliver exceptional work
- A flexible thinker who is comfortable taking on feedback and can work with strategic direction
- A fast learner who is knowledgeable about the world of digital marketing and enjoys the challenge of crafting impactful brand messaging
- A team player with the ability to work closely across teams in a fast-paced startup environment
- A proactive self-starter with top notch written and verbal communication skills
- Detail-oriented with strong editing and proofreading skills
- Customer-centric with a focus on understanding and meeting customer needs
- Comfortable with working in G Suite, monday.com, and Slack
Qualifications:
- Exceptional American English language skills with impeccable written English (native speaker level)
- High school or Bachelor's degree holder (e. g. English, Journalism, Marketing)
- Experience in copywriting or content writing is preferred
- A passion for sustainable wellness and restorative rest is a bonus!
We Offer:
- Competitive salary
- Worldwide health insurance coverage (including dental)
- Paid annual leave
- Birthday off
- Unlimited Naps
- Supportive colleagues and a high performing team
- Access to training, resources and network
