Designer

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Responsibility and Focus

The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.

The Graphic Designers collaborates with other members of the creative team, such as copywriters and art directors, while overseeing and mentoring junior designers.

Main Tasks

Technical & Product

The Designer is responsible for the conceptualising and designing of digital content across a variety of asset types. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.

Working independently on design only projects

Producing websites and mobile apps based on wireframes

Taking care of a project from the concept phase to the realization phase

Collaborating with other super talented team members

Business Acumen & Operational Efficiency

Designing and producing online content, including social media, display banners and art direct still/video shoots.

Collaborating with media teams to ensure that all designs align with the brand image

Ensuring consistency in designs and content across all company platforms.

Reviewing product positioning and online marketing content to identify room for improvement

Working with developers to oversee the smooth implementation of content

Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels

Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief

Staying up to date with emerging digital trends and culture and using these to make recommendations to SC

Articulating and presenting creative ideas/treatments

Education and Experience Required

3-5 years experience as a Graphic Designer

Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand's VBL Visual Brand Language/Design Guidelines)

Work across asset types (static, video, animation); review existing content and identify how to pivot into testable assets

Comfortable challenging content strategist and brand team and asking the right questions to push work forward

Strong conceptual, composition, photo art direction and ideation skills digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere

Well-versed in best practices for various digital social media deliverables video and display

Detail-oriented very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins

Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.

Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)

Basic knowledge of HTML and banner development

Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities

Ability to manage multiple creative projects

Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising

Experience working in an agency or in-house design department

Have a good understanding of digital design

An understanding of responsive design and how to get the most from design across all devices mobile, website, apps

Consistently design to a high standard with target audience in mind

Keep abreast of current design trends and implement these into your own work

Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients