Digital Analytics Manager

Nile Bits, LLC.

Early Applicant

16 days ago
Be among the first 50 applicants

Exp: 3-5 Years

Egypt

Job Description

We're looking for a talented and enthusiastic Digital Analytics Manager to join our data team and ensure we collect high quality, accurate and rich data to fuel our data pipeline, flowing downstream into our BI, deep-dive analyses and ML predictive models. This role will also include liaising with internal and external stakeholders to manage tracking implementations for multiple use cases, from Analytics to Performance Marketing.

This is a fantastic opportunity for a technically-minded individual with a love of tracking implementations to be an integral part of a thriving, profitable business, and to help build on a world-class data infrastructure that is transformational for our people and our customers.

Tasks

We're looking for a hands-on, highly technical and analytically minded individual who can work cross-functionally with the product team, tech team, marketing team and data team to:

Identify what and how we should be collecting data (client-side, server-side) to support deep understanding of customer behavior
Devise the technical specifications for data collection, writing and QA-ing code where needed
Oversee the tracking implementation and QA-ing process end to end
Implement processes to ensure tracking stays robust and up to date
Maintain compliance and ethical values with regards to user behavioral tracking
Ensure our data collection keeps up with the business!

Key Responsibilities

Take ownership of all tag implementations in GTM and Server side GTM to feed data to tools and partners such as Snowplow, Google Analytics, Firebase, Criteo, Epsilon.
Working closely with Marketing teams to ensure efficient and well structured tracking code
Devising and owning new tracking specifications to be implemented
Managing all project correspondence with stakeholders
Experience of managing tracking implementation projects
Set the direction of our digital analytics strategy and enforce best practices
Audit the existing client-side/server-side data collection setup, identifying gaps in tracking and processes, identify inefficiencies and opportunities to improve the richness and quality of data collection at every step of the process
Responsible for the end to end delivery of tracking projects, this encapsulates data capture, testing/validating results and surfacing data in the data warehouse
Maintaining and creating documentation of tracking and processes
Maintaining our tracking architecture to ensure we follow best practices and reduce tech debt
Set up tracking monitoring processes to ensure we minimize downtime and preserve high quality data
Administration and maintenance of various tracking related tools including -but not limited to- Snowplow, GA4, GTM, OneTrust

The Deal Breakers

Expert technical knowledge of Google Tag Manager and its ecosystem
Proven experience setting up and managing complex, large-scale implementations across web and mobile
Experience implementing or working with clickstream data
Some experience with SQL
Comfortable with exploring large datasets, with an emphasis on event data to ensure our tracking is meeting downstream requirements
Good understanding of the flow of data from data collection to reporting and insights and the impacts tracking can have on business processes
Highly competent in translating and presenting complex technical information to a less informed audience

And you are

A doer! Willing to step outside your comfort zone to broaden your skills and learn new technologies
Meticulous when it comes to devising processes, documentation and QA work
Proactive and highly organized, with strong time management and planning skills
Approachable personality, happy to help resolve ad-hoc unscheduled problems
Proactive, self-starter mindset; identifying elegant solutions to difficult problems and being able to suggest new and creative approaches
Great time management skills with the ability to identify priorities

Requirements

Nice to have

Experience working with Snowplow or other event-level analytics platform is a big plus
Experience setting up Server Side Google Tag Manager to reduce page load times
Exposure to cloud based data warehousing and modelling
Experience setting up analytics integrations with AB testing platforms (we use Optimizely)
Knowledge or experience of server-side tracking implementation
An engineering mindset looking to leverage modern tools and technologies to drive efficiencies
Exposure to Python/R or similar procedural programming language

Benefits

All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties)