What You Will Do
As a Digital & Automation Marketing Manager, you will play the role of Project Manager & Business Analyst Consultant, you balance a passion for big-picture systemic thinking with a keen eye for details. In this role, you'll primarily use your understanding and expertise in recruiting, user experience, marketing, and advertising to assist in recruitment initiatives with your various assigned clients.
As part of our team, you'll work with Practice Leaders, Senior Managers, and other Marketing Consultants by strategizing recruitment solutions through technology and communication, to bring thoughtfully crafted digital compositions, marketing collateral, and webpages to life. You will be expected to develop process maps, UX/UI flow charts, and run data reports, create data visualization, utilize our CRM products (Zoho CRM), effectively manage client workload, and coordinate all client deliverables. In addition, you'll use different tools and programs to develop dashboards, visual systems, surveys, in-depth interviews, components, webpages, and interactions for various clientsall for the end goal of recruiting in the public sector.
Core responsibilities:
- Developing and maintaining design wire-frames and specifications for recruitment process/systems
- Collaborating with visual designers and creative directors to incorporate a visual or brand identity into the end product.
- Design websites, interfaces, and full stack recruitment process.
- Communicating screen designs, interaction models, end-to-end experiences, and the target audience to other members of the project team
- Considering the human-computer interface element of a design
- Comparing the user experience of existing applications and working to design better alternatives based on outcomes
- Developing communication plans and user experience sms/email/video campaigns
- Statistical and data-focused research, report design, dashboard design
- Conduct market research, surveys, 1-on-1 interviews, and other types of methods in conjunction with larger research teams
- Design, implement, and analyze marketing campaigns and overall performance of all client campaigns in adigital space
- Build connection experiences with prospective candidates through innovative digital interaction.
- Use Qualtrics platform to design, develop, maintain, and produce effective interfaces and dashboards for retention and recruitment outcomes.
Client Roles and Responsibilities:
- Manage, present, and lead client meetings with action-driven outcomes.
- Keep track of and understand all client-focused deliverables and collaborate with other team members to ensure timely and efficient delivery.
- Organize and manage budgets related to digital marketing campaigns and other day-to-day project tracking initiatives.
- Understand the services and products that AST offers and be able to cross-promote and explain what each of these services are to clients, as well as the broader overall picture for the client
- Launch and manage/track live digital campaigns as it aligns with client contracts.
- Present and prepare reports related to marketing/digital campaign status to clients and be able torecommend further direction for campaign success
Education and Experience:
- Bachelor's degree (B.A. or B.S.), Master's degree, or higher, in engineering, marketing, management, social science, STEM fields, advertising, or other related field
- Experience with client work and other project management roles
- Experience with Zoho CRM, Zapier, Javascript, React, Deluge, or Python
- UX/UI Experience related to wire-framing and mapping website
- Ability to present work to clients
- Ability to lead meetings with various clients and stakeholders
- Ad design, video, or motion graphic experience
