Job Description
Riyadh Air, headquartered in the Saudi Capital, is the new national airline that s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub a new, digitally native airline, connecting the kingdom to more than 100 destinations.
JOB PURPOSE:
The Digital Direct Engagement Manager leads our organization's digital direct Sales communications efforts. This role will be responsible for developing and executing comprehensive digital engagement strategies, with a strong focus on email marketing, SMS, push notifications, and other digital channels. The ideal candidate will be data-driven, creative, and adept at leveraging digital platforms to drive customer engagement and revenue growth.
KEY ACCOUNTABILITIES:
Develop and execute a holistic digital direct Engagement strategy that encompasses email marketing, SMS marketing, push notifications, and other relevant digital channels.
Email Marketing: Manage all aspects of email marketing Sales campaigns, including strategy, list segmentation, content creation, A/B testing, and performance analysis. Ensure email campaigns comply with best practices and legal regulations.
SMS Marketing: Oversee SMS marketing campaigns, from audience segmentation to message creation and delivery. Monitors opt-in/opt-out processes and maintains compliance with relevant regulations.
Push Notifications: Develop and implement push notification strategies for our mobile app and website. Optimize the timing, content, and targeting of push messages to maximize user engagement and conversions.
Multichannel Integration: Collaborate with cross-functional teams to integrate digital direct Engagement efforts with other marketing channels, such as social media, content marketing, and paid advertising, to create cohesive and effective campaigns.
Data Analysis: Utilize data analytics tools to track the performance of digital direct sales communication campaigns. Analyze key metrics, such as open rates, click-through rates, conversion rates, ROI, deliverability, and use insights to refine strategies.
Audience Segmentation: Define and refine customer segments for personalized messaging. Utilize customer data and behavior to create targeted campaigns that resonate with specific audience segments.
Automation and Personalization: Implement automation tools and personalization techniques to deliver relevant and timely messages to customers across digital channels.
Budget Management: Manage the digital direct budget, allocate resources effectively, and ensure campaigns deliver a positive return on investment.
Compliance and Privacy: Stay informed about and adhere to relevant data privacy regulations, such as GDPR and CCPA, to ensure all digital activities are compliant.
Technology Evaluation: Keep abreast of emerging digital technologies and tools, evaluating their potential to enhance campaign effectiveness.
PROFESSIONAL EXPERIENCE:
Proven experience in digital marketing, with a focus on email marketing, SMS marketing, and push notifications.
ACADEMIC QUALIFICATIONS:
Bachelor s degree in marketing, Communications, or a related field (Master's degree is a plus).
SKILLS:
Proficiency in automation platforms and email software (e.g., Adobe campaign, Salesforce Marketing Cloud).
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and copywriting skills.
Knowledge of relevant digital marketing regulations and best practices.
Project management skills to oversee multiple campaigns simultaneously.
LICENSES:
Licenses in any of the widely used outbound communication platforms is an advantage (Adobe, Oracle Responsys.)
Any digital marketing certificate is a plus (SEO)
COMPETENCIES:
Drives Results consistently achieving results, even under tough circumstances.
Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Teamwork and Collaboration Building partnerships and working collaboratively with others to meet shared objectives.
Strategic Mindset Seeing ahead to future possibilities and translating them into breakthrough strategies.
Cultivates Innovation Creating new and better ways for the organization to be successful.
The city that is already transforming the way we live is now redefining the way we fly. Riyadh Air, a brand-new chapter in the sky. The new national airline that s shaping the future of flying.
Desired Candidate Profile
Education:
Bachelor of Technology/Engineering
Gender:
nm
Nationality:
Any Nationality
