This is a remote position.
- Develop and execute comprehensive marketing strategies to promote the law firm's services.
- Collaborate with legal teams to identify key practice areas and target markets.
- Manage digital marketing campaigns, including SEO, PPC, and social media advertising.
- Oversee the creation of marketing materials such as brochures, newsletters, and website content.
- Coordinate events and sponsorships to enhance the firm's visibility in the legal community.
- Track and report on marketing metrics to measure the effectiveness of campaigns.
- Maintain the firm's website and social media profiles, ensuring content is up-to-date and engaging.
- Conduct market research to identify potential clients and referral sources.
- Produce high-quality content for the firm's website, blog, and other digital platforms.
- Research legal topics and industry trends to create informative and engaging articles.
- Edit and proofread content to ensure accuracy, clarity, and compliance with legal standards.
- Collaborate with attorneys and subject matter experts to develop content that showcases the firm's expertise.
- Optimize content for search engines to improve visibility and attract organic traffic.
- Stay up-to-date on changes in laws and regulations relevant to the firm's practice areas.
- Contribute to the development of content marketing strategies and editorial calendars.
Requirements
- Bachelor's degree in Marketing, Business, or a related field from a reputable university.
- Minimum of 2 years of experience in digital marketing.
- Proven experience in developing and executing digital marketing campaigns.
- Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent communication and interpersonal skills.
- Creative thinker with strong analytical skills and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in using Microsoft Office Suite and other relevant software.
