Job Description
Duties and responsibilities
Develop and execute digital marketing strategies to achieve business objectives.
Manage and optimize digital campaigns across various channels (social media, email, search engines, etc.).
Create and curate engaging content for digital platforms (social media posts, blogs, emails, etc.).
Conduct market research and analyze consumer behavior to identify trends and opportunities.
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, etc.
Collaborate with cross-functional teams (design, sales, product development) to ensure alignment of marketing efforts.
Stay updated on digital marketing trends and best practices.
Manage budgets effectively and ensure efficient allocation of resources.
Identify and implement strategies for lead generation and customer acquisition.
Measure and report on the effectiveness of digital marketing efforts to stakeholders.
Desired Candidate Profile
Profile:
Qualifications:
At least 4 years of experience in the same field.
MBA background
Strong problem-solving skills and willingness to roll up one s sleeves to get the job.
Aptitude in delivering attractive presentations.
Excellent command of English language.
Computer literacy (MS Office applications, in particular)
Skills
Content Marketing: Creating valuable and engaging content that attracts and retains the target audience. This includes blog posts, videos, infographics, etc.
Social Media Marketing: Leveraging social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., to build brand awareness, engage with customers, and drive traffic to websites.
Email Marketing: Creating and executing email campaigns to nurture leads, promote products/services, and maintain customer relationships.
Analytics: Utilizing tools like Google Analytics to track website traffic, user behavior, conversion rates, and other key metrics to optimize marketing strategies.
Copywriting: Writing compelling and persuasive copy for various marketing materials, including website content, ads, emails, and social media posts.
Graphic Design: Basic design skills to create visually appealing graphics, images, and videos for use in digital marketing campaigns.
Video Marketing: Creating and optimizing video content for platforms like YouTube, TikTok, and Instagram to engage audiences and promote products/services.
Conversion Rate Optimization (CRO): Analyzing website and landing page performance to optimize for higher conversion rates, whether it's sales, sign-ups, or other desired actions.
Education:
Bachelor of Business Administration(Management)
Gender:
nm
Nationality:
Any Nationality
