Digital Marketing Manager

Responsibilities:

Content Creation: Create and oversee the creation of IT-focused digital content, including blog posts, technical whitepapers, infographics, webinars, and videos, to engage and educate our target audience.

Social Media Management: Develop and manage social media marketing campaigns, leveraging platforms such as LinkedIn, Twitter, and industry-specific forums to connect with the IT community.

Digital Strategy: Develop and execute a comprehensive digital marketing strategy tailored to the IT industry, aligning it with the companys overarching objectives.

Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, content marketing, and display advertising.

Data Analysis: Utilize analytics tools to track and measure the performance of digital marketing initiatives, providing regular reports and insights to guide strategic decisions.

Budget Management: Manage the digital marketing budget efficiently, ensuring cost-effective allocation of resources.

SEO and SEM: Manage and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies to enhance online visibility and drive organic and paid traffic.

Email Marketing: Execute email marketing campaigns to nurture leads, maintain customer relationships, and drive conversions, using your IT industry insights to tailor content.

Conversion Rate Optimization: Identify opportunities to enhance website and landing page performance to boost conversion rates, taking into account IT industry best practices.

Event Management: plan and execute events across different business units that contribute to lead generation objective.

Qualifications:

Bachelors degree in Marketing, Business, or a related field (Masters degree preferred).

Proven experience (7+ years) in digital marketing

Strong analytical skills and the ability to translate data into actionable insights.

Exceptional written and verbal communication skills.

Collaborative mindset with the ability to work effectively with cross-functional teams.