Digital Marketing Specialist

Al-Bahar Background

Mohamed Abdulrahman Al-Bahar founded in 1937, is a leading business house in the Arabian Gulf with a vision to become the number one provider of customer value in construction equipment, energy and transportation, and materials handling industry.

Al-Bahar are dealers of Cat machinery, heavy equipment and power systems for a wide variety of applications, including earthmoving, building and construction, mining, road making construction, demolition, waste and scrap handling, electric power generation, marine propulsion etc.

With more than 2,000 committed employees, Al-Bahar offers a highly engaging and supportive work environment in a culture that values, recognizes and rewards quality performance.

Our Human Resources Critical Success Factors are:

Continue to build and strengthen intellectual capital by hiring and retaining quality people, rewarding performance, and providing them with growth opportunities.

Job Responsibilities:

• Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies
• Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising
• Paid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc)
• Email marketing campaign strategy & management (Both Outbound and Inbound Re-targeting)
• Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)
• Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)
• Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement
• Website, Ads & Emailers optimization through A/B testing/analytics
• Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange)
• Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts
• PPT Presentation, Excel Reporting, Google Data Studio and Power Bi

Qualification and Experience:

• Must have a university degree in Business Administration, Marketing, Commerce or related field.
• At least 5 years of relevant experience.