The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and conversion across various online channels.
- Develop and implement comprehensive digital marketing strategies and plans aligned with the company's overall marketing objectives, target audience, and brand positioning. Conduct market research, competitive analysis, and audience segmentation to identify target markets, customer personas, and key insights.
Identify and prioritize digital marketing channels based on target audience behavior, industry trends, and campaign objectives. Oversee the management and optimization of digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and online advertising.- Create, curate, and publish engaging and relevant content for social media platforms, including text posts, images, videos, and interactive media.. Develop content strategies and editorial calendars to drive engagement, traffic, and conversions across digital channels. Oversee content creation, curation, and distribution efforts, ensuring alignment with brand voice, messaging, and objectives.
Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and visibility. Manage paid search campaigns, including keyword bidding, ad copywriting, budget allocation, and performance optimization.
- Develop social media marketing strategies to increase brand awareness, engagement, and community growth across relevant social media platforms. Create and curate social media content, monitor social media channels, and engage with followers to drive audience engagement and brand advocacy.
Design and execute email marketing campaigns.- Manage and optimize company profiles and pages on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others. Stay informed about platform updates, algorithm changes, and best practices in social media marketing to maximize visibility and reach.
Requirements:- Bachelor's Degree in Computer Science / Marketing / Communication / Media Studies.
01 to 02 years relevant experience.
- Strong understanding of digital marketing principles, techniques, and best practices across SEO, SEM, social media, email marketing, content marketing, and online advertising.
Excellent Communication skills.
Job Types: Full-time, Permanent
Pay: AED3,- 00 - AED3,500.00 per month
Education:
Bachelor's (Preferred)
