Duties and Responsibilities:
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Email Marketing: Build, Setup, and schedule email campaigns and automation via Zoho One.
- Optimize Google Analytics
- Planning marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all marketing campaign
- Researching social media trends and informing management of changes that are relevant to the company's marketing activities
- Identify trends and insights, and optimize spend and performance based on the insights
- Create and design blogs, newsletters, or any materials used for social media and website platforms
Qualifications:
- Experience in Marketing/Digital Marketing
- Must have knowledge and experience with Zoho One and Google Analytics, or any related tools
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media platforms, and/or display advertising campaigns
- Strong analytical skills and data driven thinking
- Up To-date with the latest trends and best practices in online marketing and measurement
- Has excellent communication skills
- Proficient in Microsoft Tools and Google Suite
- Has good to excellent communication skills
- Has great attention to detail
- Organisational Skills
- Ability to meet deadlines
- Requires minimal supervision
