Job Summary:
Copart Middle East is seeking a strategic and experienced Senior Digital Marketing Executive to drive and enhance our digital presence across various platforms. This role requires a digital marketing professional who is highly skilled in SEO, SEM, social media management, and social media advertising. The ideal candidate will work closely with our digital marketing agency, managing end-to-end campaign setup, analysis, and optimizing performance using Google Analytics. The role will cover current markets of UAE, Oman and Bahrain.
Responsibilities:
- SEO & SEM Management: Design, implement, and refine SEO and SEM strategies to improve organic visibility, boost rankings, and maximize site traffic and conversions.
- Develop, execute, and oversee content across all social media channels, ensuring brand consistency and engagement. Coordinate and participate in content shoots to capture high-quality images and videos tailored to social media audiences.
- Plan, create, and manage social media ad campaigns on platforms such as Facebook, Instagram, and TikTok to optimize ad placements, targeting, and budgets to drive maximum engagement and ROI.
- Analytics & Performance Tracking: Utilize Google Analytics, Google Ads Manager, and other digital analytics tools to measure website and campaign performance. Provide actionable insights and adjust strategies to improve overall digital effectiveness.
- Website Content Support: Support updates and enhancements to website content, ensuring alignment with SEO best practices and branding.
- Support in the development and execution of member communication initiatives, from conceptualization through to implementation, to ensure engaging and cohesive messaging.
Essentials:
- Bachelors or master's degree in marketing.
- Minimum 4-5 years of relevant experience as a Digital Media Planner.
- Must have experience working with a digital marketing agency.
- Familiarity with marketing tools and analytics platforms(e.g., Google Analytics, Google ads).
- Excellent understanding of media planning and buying processes.
- Strong writing, communication, and proof-reading skills in both Arabic and English languages.
- Has a UAE Driving License.
