Job Summary:
We are seeking a highly skilled and creative Digital Marketing /Social Media Content to join our team. You will be responsible for developing and implementing our social
media content strategy across various platforms. You will play a pivotal role in creating engaging and
compelling content that drives brand awareness, increases online visibility, and engages our target
audience. The ideal candidate has a passion for social media, a strong understanding of content
marketing principles, and excellent communication skills.
Responsibilities:
- Develop and execute an effective social media content strategy to drive brand awareness, engagement, and lead generation.
- Create and curate engaging and high-quality content for social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and YouTube.
- Manage social media accounts in terms of posts, stories, reels... etc.
- Take a real life stories from shops for compelling content.
- Develop content calendars and ensure a consistent brand voice and messaging across all social media channels.
- Monitor and analyze social media metrics and key performance indicators (KPIs) to measure the success of campaigns and make data-driven decisions for optimization.
- Stay up-to-date with industry trends, best practices, and emerging social media platforms and technologies.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Identify and collaborate with influencers and brand advocates to amplify our social media reach and engagement.
- Conduct research on industry-related topics to generate ideas and create compelling content, such as blog articles, infographics, videos, and other multimedia formats.
- Monitor and manage online reviews and reputation management platforms to maintain a positive brand image.
Requirements:
- Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
- Proven work experience as a social media , content , or similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Proficient in social media tools, analytics platforms, and content scheduling tools.
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Creativity and the ability to think outside the box to create engaging and compelling content.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Knowledge of SEO principles and how they apply to social media content.
- Familiarity with graphic design principles and tools is a plus.
- Experience with video editing and production is a plus.
If you meet the requirements and are excited about the opportunity to shape our brand's online
presence through creative and impactful social media content, we would love to hear from you. Please
submit your resume, portfolio, and any relevant social media handles or campaigns you have managed
in the past.
