Overview
We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels, with a focus on driving brand awareness, engagement, and conversions.
Job Responsibilities
- Campaign Execution: Develop and execute comprehensive digital marketing campaigns, including SEO/SEM, social media advertising, email marketing, and website optimization.
- Paid Advertising: Manage paid advertising campaigns (PPC) across platforms like Google Ads and social media, optimizing for maximum ROI.
- Performance Analysis: Monitor and analyze campaign performance metrics, generating reports and insights to inform future strategies.
- Trend Awareness: Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Website Optimization: Collaborate with the team to optimize the website for user experience, conversions, and search engine visibility.
Job Qualifications
- Bachelors degree in marketing, Digital technologies, or relevant field.
- With at least 3 years of experience.
- Proven experience in digital marketing, with a strong understanding of SEO, SEM, social media, email marketing, and paid advertising.
- Expertise in using digital marketing tools and analytics platforms.
- Excellent communication, analytical, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
