Job Title: Digital Marketing Specialist
Job Description:
Position Overview: Polaris Technology is seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team in Dubai. This individual will be responsible for driving website traffic, optimizing conversion rates, and ensuring high-quality, engaging content across our digital platforms. The ideal candidate will have a strong background in SEO, content marketing, and web analytics, with a proven track record of increasing online traffic and conversions.
Key Responsibilities:
- Traffic Management: Develop and implement strategies to increase website traffic using SEO, SEM, content marketing, social media, and other digital marketing tactics.
- Lead Generation: Utilize Apollo, Mailchimp, and other automation platforms to generate leads for the business development team.
- Email Marketing: Develop and execute email marketing campaigns by segmenting audiences and tailoring messages for each campaign.
- Content Optimization: Regularly review and optimize website content to improve search engine rankings and user engagement.
- Conversion Rate Optimization (CRO): Analyze user behavior and website performance to identify opportunities for improving conversion rates. Implement A/B testing and other optimization techniques.
- Web Analytics: Monitor and analyze website traffic and performance metrics using tools like Google Analytics. Generate regular reports and provide actionable insights.
- Campaign Management: Plan, execute, and manage digital marketing campaigns across various channels, including email, social media, and paid advertising.
- Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective marketing strategies.
- Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in digital marketing, SEO, content marketing, or a related field, social media, email marketing, and influencer marketing.
- Proven track record of increasing website traffic and conversion rates.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Proficiency in SEO tools and techniques (e.g., SEMrush, Moz).
- Proven results from setting up and managing Google Ads (Search, PMax, video search, etc.), Meta Ads, and other advertising platforms.
- Experience with A/B testing and other conversion optimization methods.
- Excellent written and verbal communication skills in English. Arabic is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a leading ERP software company dedicated to the restaurant industry.
- A collaborative and innovative work environment.
- Professional growth and development opportunities.
How to Apply: Interested candidates are invited to submit their resume, a cover letter, and any relevant work samples or case studies to [Confidential Information]. Please include Digital Marketing Specialist Application - [Your Name] in the subject line.
- Polaris Technology is a pioneering force in the world of ERP solutions, tailored exclusively for the dynamic realm of restaurant businesses. Joining Polaris Technology offers you the opportunity to gain first-hand experience into a fast-growing software development company that shapes the future of the F&B industry.
