Syarah is on a mission to change how people buy their cars in Saudi and the Middle East. We offer buyers an end-to-end digital car buying experience where they can buy their next car from the comfort of their living rooms. Under the hood, we build systems to manage sourcing of cars, inspection, photography, merchandising, reconditioning, financing, insurance, shipping and many more. Our goal is to turn car buying into an experience of delight, comfort and peace of mind.
We are on the lookout for ambitious, competitive, growth-minded professionals to help us continue to harness technology to delight our customers and achieve our ambitious growth objectives in the auto sector.
Requirements
- Develop, implement, and optimize SEM campaigns on Google Ads to drive traffic and conversions
- Manage and optimize app campaigns to increase app installs and user engagement
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance
- Monitor and analyze campaign performance data to provide actionable insights and recommendations
- Collaborate with the marketing team to integrate SEM strategies with broader digital marketing efforts and business objectives
- Stay updated with the latest trends and best practices in SEM and digital advertising
- Assist in other digital marketing activities, including social media advertising and app campaigns
- Prepare and present performance reports to stakeholders
- Manage budgets and optimize spend across various digital marketing channels to ensure maximum ROI
- Utilize marketing automation tools to streamline and enhance campaign effectiveness
- Conduct research and analysis to identify opportunities for growth and improvement
- Effectively collaborate with other teams and internal stakeholders to ensure alignment of campaigns with overall digital strategy
- Identify new platforms, tech, and audiences to drive our social offering forward, keeping up with market trends and developments.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 1-2 years of experience in SEM, primarily with Google Ads
- Proven experience in managing app campaigns
- Familiarity with other digital marketing channels
- Strong analytical skills and proficiency in using Google Analytics and other reporting tools
- Excellent communication and teamwork skills
- Critical thinking and problem-solving skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Google Ads certification is a plus
- Knowledge of the automotive industry is a plus
