Plan, execute, and optimize Google Ads campaigns (Search, Display, Video, and UAC) with a focus on maximizing app installs, user acquisition, and engagement
Manage end-to-end app campaigns, from setup to analysis, using Google App Campaigns and other channels too
Continuously monitor campaign performance, making data-driven decisions to adjust strategies and improve ROI
Strategy Development:
Develop and implement digital marketing strategies to meet acquisition goals for mobile apps, aligned with broader marketing and business objectives
Collaborate with internal teams (product, content, creative) to design and implement integrated campaigns that drive app downloads and usage
Optimization & Analytics:
Analyze key performance indicators (KPIs), such as cost per acquisition (CPA), retention rates, lifetime value (LTV), and return on ad spend (ROAS)
Utilize tools such as Google Analytics, Firebase, and Adjust to track performance and provide actionable insights for optimization
A/B test ad creatives, targeting, and bidding strategies to improve campaign performance
Budget Management:
Oversee the digital marketing budget for Google and app campaigns, ensuring efficient use of resources and maximum ROI
Track and report on monthly spend and performance, providing forecasts and strategic recommendations
Collaboration:
Work closely with tech teams and app developers to ensure smooth execution and tracking of campaigns
Coordinate with cross-functional teams for ad creatives, landing pages, and app store optimization (ASO) to enhance campaign effectiveness
Requirements
Bachelor's degree in marketing, Business, or a related field
Minimum of 3-5 years of experience managing Google Ads campaigns, with a focus on app campaigns and mobile acquisition
Proficiency in Google Ads, Google Analytics, Firebase, Adjust, or other mobile marketing tools
Strong understanding of digital marketing trends, mobile user behavior, and app ecosystem dynamics
Demonstrated experience in managing large advertising budgets and delivering ROI-positive campaigns
Analytical mindset with strong problem-solving skills and the ability to work with data to make informed decisions
