Position Overview
Be the Key Commercial Franchise System partner for Commercial End-to-End Integration within the Franchise. Lead & drive the integration of Commercial Execution Excellence and End to End Strategy & Plan with the Franchise & Bottling System. Be the Commercial Thought Leader and Integrator for the Franchise (overall Customer & Commercial Leadership representative, connecting dots, representing bottler pain points/capabilities) Lead the development of the Commercial LRP (Long-Range Plan) for the Franchise and partners on quarterly topline commercial priorities. Represent the Commercial Agenda for the Franchise in Group System Forums. Lead the overall Value to Market Strategy & alignment for the Franchise (Be Cold, Be There & Be Perfect) Provide Commercial input and approval of all Marketing Campaigns & Picture of Success. Ensure Commercial priorities integration into the marketing plans & processes. Partner with Center of Excellence to leverage and build the Partnership Program Strategy & Plan, within the Market Provide commercial input in the Revenue Growth processes & routines.
What You'll Do For Us
- Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
- Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
- Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
- Responsible for the development, implementation, and achievement of annual commercial business plan.
- Align channel input on price/pack architecture and ensure channel coherency and directs and steward's commercial development of all new item introductions
- Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
- Support category/brand teams in determining program budget, manages the program allocations across channels/customers and re-allocates funding based on performance.
- Supports Commercial Leadership category strategic planning and performance management.
- Lead development of tools and tracking to ensure profitable growth across the portfolio.
- Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market
Qualifications & Requirements
- Bachelor's degree in marketing, Business, or another related field
- 8+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
- Proven track record of execution excellence
- Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
- Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
- Leadership and experience working across multiple channels e.g., large store, small store, and Foodservice/On Premise channels.
- Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
- Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity.
- Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
- People leadership/management specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
- Strong track record of leadership across cross-functional teams
Skills
Leadership; Sales Channel Development; Execution Excellence; Strategy Development; Commercial Leadership; Key Performance Indicators (KPI); Microsoft Power BI; Channels Strategy; Marketing Strategies; Customer Insights; Market Segmentation; Operations Management; Marketing Insights
