Job Title: Director, Digital Marketing - Financial Services
Location: Riyadh, KSA
Company Overview
When you work for them, you commit to a career at one of the largest and most prestigious professional services firms in the world. Our client has received numerous awards in the last few years which include Best Employer in the Middle East.
Role Overview
The Director role in Digital Marketing Financial Services will leverage your strategic acumen, placing you at the forefront of business planning, growth, and organizational structuring. We seek individuals who not only excel in strategic thinking but also possess a profound understanding of business and industry dynamics, and can collaborate effectively with teams to transform this insight into actionable solutions. The director role requires specialized expertise in areas such as strategy, operations, finance, people management, and technology. If you thrive on challenges and are passionate about making a positive impact in the business world, they offer a professional environment dedicated to your growth and achieving excellence in this field.
Key Responsibilities:
- Bring in-depth knowledge and delivery expertise in the FS space across core banking, digital experience, banking related tech implementations and technology strategy.
- Understand leading technology solutions that are relevant to the banking industry across corporate, transaction and FinTechs. Have a point of view on how banks can deliver more efficiently through the use of digital platforms
- Have a good understanding on the architecture, platform ecosystem and implementation timelines to provide an expert point of view around recommendation and implementation of banking related digital experience systems such as websites, apps, portals, web analytics, customer data platforms etc.
- Apply your understanding of local regulations in UAE, Qatar, KSA in the banking industry. In addition, you will have an understanding of the cloud and data regulations impacting banking technology decisions and implementations.
- Apply deep sector specific nuances to translate client's vision into actionable technology roadmaps.
- Establish nurture client relationships with a proven track record of converting opportunities within the region and manage an opportunity end to end in terms of bid and proposal management.
- Lead cross-functional teams, within the Customer & Marketing portfolio to deliver integrated digital marketing projects.
- Develop and maintain contact with decision makers at key clients; manage day to day interactions with clients and sponsors.
- Lead and support pursuits and practice development initiatives.
- Collaborate on innovative solutions to support the future of the practice.
- Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment.
- Develop and implement comprehensive digital marketing strategies tailored to the needs of clients in the financial services industry.
- Provide strategic and thought leadership to financial services clients on digital marketing best practices, emerging trends, and innovative solutions to drive business objectives.
- Establish and maintain strong relationships with key digital marketing platforms, vendors, and technology partners to stay abreast of new features, tools, and opportunities.
- Stay abreast on industry regulations, compliance requirements, and emerging technologies impacting digital marketing in the financial services sector.
Leadership Capabilities:
- Acts as a role model, embracing and living our purpose and values.
- Actively goes to market to building the talent pipeline; creates a talent experience that attracts, develops and retains top talent and high performing teams.
- Creates opportunities to drive impact; anticipates client needs and delivers superior results by leveraging each person's strengths to build high performing teams across businesses and borders.
- Builds deep relationships across a diverse network and uses a flexible influencing style to gain buy-in and drive impact.
- Translates broader strategy into a compelling team vision and goals; aligns the team and sets priorities to achieve objectives.
- Applies deep knowledge of disruptive trends and competitor activity to drive continuous improvement.
- Establishes a strong leadership brand and inspires followership through passion, integrity, and appreciation of others.
- Thrives in a fast-paced, dynamic environment, remain resilient in the face of challenges and setbacks, and adapt quickly to changing priorities, client needs, and market conditions.
- Commitment to upholding high ethical standards and compliance with regulatory requirements in all digital marketing activities, ensuring transparency, integrity, and trust in client engagements and industry relationships.
Qualification & Experience:
- Professional Qualification - B.E./B.Tech/MCA/MBA/MS.
- Minimum of 12-15 years of experience in digital marketing, with a focus on the financial services industry.
- Knowledge of Fintech industry and emerging technology trends such as open and digital banking.
- Proven track record of developing and executing successful digital technology implementations that drive business results and ROI.
- Strong leadership and management skills, with experience leading cross-functional teams and managing client relationships.
- Deep understanding of digital marketing channels, tools, and technologies, including banking campaign management technologies, web development, app management, portal builds and other marketing automation platforms.
- Excellent analytical skills and ability to leverage data-driven insights to inform decision-making and optimize campaigns.
- Strong communication, presentation, and interpersonal skills, with the ability to articulate complex concepts and ideas to diverse stakeholders.
- Strategic mindset, with the ability to think critically, solve problems, and develop innovative solutions to achieve client objectives.
- Knowledge of financial services industry regulations, compliance considerations, and market trends is highly desirable.
- A willingness to travel 80 - 100% of the time.
- Business development experience and high comfort level meeting with and presenting to CxO and VP levels.
- Experience managing large, complex projects with 12+ resources within a consulting environment, with a vendor or within an enterprise IT team.
