Director of Sales & Marketing

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: Saudi Arabia - Al Khobar

Description

Executive Committee member in charge of reaching the targeted goals as defined in the Sales &

Marketing Business Plan.

Responsible for orienting and following up to materialise the budgeted revenues of respective

segments through existing clientele and key prospects.

This position focuses on hotels national and international key accounts / key prospects base.

Key Responsibilities

• Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
• Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
• Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team.
• Handle budgets for miscellaneous sales activities and promotions.
• Actively involved in the recruitment of all members of the Sales & Marketing Team in conjunction with People Services.
• Please note that this document is intellectual property owned by KISA/Switzerland
• Identify, retain and develop Talent within the team.
• Ensure that regular and appropriate communication is carried out with the Global Sales Offices that assist the Hotel Sales & Marketing team in achieving their goals.
• Carry out on-boarding for all Sales & Marketing colleagues.
• Follow the sales and marketing results (accounts room night productivity, revenue, etc.) and propose corrective actions if needed.
• Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
• Supervise the existence of an efficient follow-up on all leads to maintain a good relationship and generate group/individual leads for the hotel.
• Maintain permanent files for all corporate, group and travel trade account with strong room/night potential.
• Maintain and improve the efficiency of reservation centers, to ensure that information in reservation systems database is updated. Coordinate such insertions to be realized correctly with the Reservations Manager.
• Through various tools (e.g. media, social events, gatherings with competition etc.), explore economical data, new developments in certain companies structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distribute this information to relevant staff.
• Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
• Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
• Supervise (and handle when necessary) the group and individual reservation requests.
• Follow-up the progress of the booked business.
• Set up the corporate rates for local/international companies / travel trade accounts as well as other commercial accounts.
• Please note that this document is intellectual property owned by KISA/Switzerland
• Collaborate with all local and overseas customers, make personal calls to accounts and trace potential customers.
• Supervise the existence of an efficient customer database system, which will be capable of identifying to report sales calls and other sales activities and maintain a vigorous updating exercise in certain periods of time.
• Maintain a fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
• Cascade all relevant key information to the Sales & Marketing team.
• Update customers with the latest development of the hotel and inform hotel management of all changes in the customer profile.
• Propose and coordinate the promotional activities undertaken by sales department and / or Food & Beverage.
• Supervise the coordination with the other department heads to ensure quality of guest / group satisfaction
• Project and prepare the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, road-shows, sales blitzes etc. and participate in such professional business related events.
• Supervise the quotations of group and travel agency rates as well as international corporate rates offered for multinational companies (directly or through travel consortias). Make sure that the respective Kempinski Global Sales Offices are informed of such quotations.
• Work hand in hand with the Revenue Manager and the General Manager to decide on business strategies and rate policies.
  
  

Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Skills, Knowledge and Expertise

• Minimum 2 years in the same position in GCC. KSA experience is preferred
• Luxury 5 star background in sales, marketing exposure preferred
• Arabic speaker.
• Ability to quickly adapt to a constantly changing market with a revenue positive effect.
• Demonstrate creative and innovative approach to Sales & Marketing activities.