E-Commerce Executive (Cairo Based)

Department: Revenue & Reservations

Employment Type: Permanent - Full Time

Location: Egypt - Safaga

Reporting To: Director/Manager of Revenue Management

Description

• Analyse website user behaviors, site performance, traffic, source of referrals, etc., and act accordingly.
• Ensure website content (pictures and text) is always up to date in all languages available, according to corporate standards and as per the CMS and content guidelines (on Kempinski.com and gha.com).
• Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.
• Review and maintain rate and room type descriptions in correspondent systems (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.
• Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
• Create and implement promotional content for special offers and packages in coordination with the hotel's Marketing and Revenue Managers.
• Enhance brand.com revenue share YoY.
• Drive brand.com sales, including Add-Ons, and uplift revenue YoY
• Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available.
• Update and optimize meta titles, descriptions, and image tags in all languages.
• Follow corporate guidelines for SEO content management and best practices.
• Develop and implement digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
• Ensure that brand and marketing messages on electronic channels are consistent with overall marketing activities (e.g. special promotions/offers, etc.).
• Liaise with the Marketing/PR team and the creatives of media campaigns.
• Ensure proper management of the hotel's annual online advertising budget so it is aligned with the budget guidelines.
• Establish a good relationship with the media agency and other stakeholders.
• Report digital campaign data to senior managers and identify improvement opportunities.
• Review and monitor the hotel's primary competition set on a regular basis online and ensure/maintain competitiveness and web appeal.
• Monitor, report, and act upon brand-name hijacking that dilutes direct web revenues.
• Stay up to date with recent media technicalities and identify business opportunities.
• Online Travel Agents
• Review and maintain the hotel representation on OTAs including content, images, and review scores.
• Maintain a good relationship with the OTAs Account Managers and meet along with the Revenue Director at regular intervals to discuss performance and opportunities.
• Manage the relevant OTA's media investment such as sponsor listings etc
• Update and manage the hotel's technical representation in relevant social media channels as per corporate policies and guidelines.
• Copywriting and visuals should be provided by the Marketing & PR team.
• Assist the Marketing/PR department in planning the content strategy and calendar of posts for the hotel's relevant social media accounts.
• Ensure the content well represents the hotel and is in line with corporate guidelines.
• Stay up to date with social media trends and functionalities and liaise with the Marketing team accordingly.
• Monitor the hotel's social media representation and use the online reputation management tool, maintaining a consistent representation of the brand.
• Ensure KPIs are within benchmark and as set by the regional and corporate offices.
• Formulate a newsletter strategy together with the other hotel teams (Marketing, PR, F&B, Spa, etc.).
• Prepare and send with regular frequency (minimum once a month) email newsletters to all qualified guests/individuals who have subscribed to receive the hotel's e-newsletter.
• Ensure emails are in line with the strategy and corporate guidelines (e.g. Corporate Identity, preferred vendors, and systems).
• Actively develop the hotel's newsletter database while ensuring GDPR compliance.
• Analyse email productivity and profile segmentation.
• Ensure the pictures loaded on all brand and third-party websites and social media are in accordance with corporate identity guidelines.
• Identify signature shots representing both the hotel and the brand and liaise accordingly with the marketing team.
• Participate in mandatory corporate and regional web-related training and brief the respective heads of departments when necessary.
• Participate in the monthly Revenue & eCommerce corporate calls.
• Stay up to date with new market trends and digital technologies.
  
  

Key Responsibilities

• Minimum of 1 to 2 years experience in a similar position.
• Preferably in an international, luxury five-star hotel.
• Fluency in English excellent oral and written skills.
• A minimum of 1 year experience in Web & Electronic Distribution or Digital Marketing.
  
  

Benefits

Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.

Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments, and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodations, superb cuisine, and unrivaled facilities - complemented by impeccable service.

For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility, and efficiency. Put simply, they are the first choice for the discerning individual.

In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambiance with the international standards of service and luxury that Kempinski guests have come to expect.