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POSITION SUMMARY
POSITION SUMMARY
The Digital E-Commerce Marketing Executive sits at the intersection between Marriott International's E-Commerce marketing team and W Doha's marketing team. This role helps the property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of the property's strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, Meta search sites, search engines, and other E-Marketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The of The Digital E-Commerce Marketing Executive serves as a thought leader to the hotel's marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with the Marriott Digital Field Marketing team on a regular basis to make sure that hotel goals are being met and campaigns are optimized to drive maximum results and efficiency.
The ideal candidate will be a motivated individual who is ready to make a significant impact in the digital marketing landscape and will be responsible for developing and executing comprehensive digital marketing strategies, including PPC campaigns, digital targeted campaigns, SEO, SEM, and social media advertising across various platforms such as Facebook, Instagram, YouTube, Snapchat, and LinkedIn. This role requires close collaboration with the marketing director, revenue team, and marketing team to drive revenue and enhance the online presence of W Doha across multiple channels.
CORE WORK ACTIVITIES
DIGITAL E-COMMERCE TASKS AND RESPONSIBILITIES
DIGITAL ACQUISITION MARKETING
HOTEL WEB SITE CONTENT OPTIMIZATION
OTAS AND META SEARCH CHANNEL OPTIMIZATION
MANAGEMENT COMPETENCIES
Leadership
Managing Execution
. Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
. Driving for Results - Sets high standards of performance for self and/or others assumes responsibility for work objectives initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals proactively takes action and goes beyond what is required.
. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
. Co-worker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
. Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.
. Global Mind-set - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives utilizes differences to drive innovation, engagement and enhance business results and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
. Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
. Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
. Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
. Business Acumen - Understands and utilizes business information to manage everyday operations.
. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
o Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Creative Expression - The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
. Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
EDUCATION AND EXPERIENCE
Required Skills and Qualifications:
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Date Posted: 13/10/2024
Job ID: 96047255
Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development
