Job Description
We seek a skilled Media Buyer with expertise in Google Ads and social media platforms to drive revenue growth and meet our e-commerce sales targets.
This role focuses on planning, executing, and optimizing paid campaigns to maximize ROI and achieve ROAS goals. The ideal candidate is analytical, goal-oriented, and experienced in managing budgets across channels to deliver measurable results.
Key Responsibilities
1- Sales & ROAS Target Achievement
Drive ad performance to achieve specific sales and return on ad spend (ROAS) targets.
Continuously optimize campaigns through A/B testing, targeting adjustments, and creative iterationsto maximize conversion rates and meet KPIs.
Data Analysis & Reporting
Monitor daily performance metrics to ensure campaigns are delivering as expected.
Provide regular reports and insights into campaign performance, analyzing data to recommend improvements and inform future strategies.
2- Campaign Strategy & Execution
Develop and execute paid advertising strategies on Google Ads and social media platforms (e.g. Facebook, Instagram, etc.) to drive sales growth and reach new customers.
Plan and manage budgets effectively across platforms to ensure efficient use of ad spending with a focus on ROAS.
3- Audience Targeting & Segmentation
Identify and create audience segments to improve targeting precision, using demographic, geographic, and behavioral insights.
Leverage retargeting and lookalike audiences to maximize reach and engagement with high-potential customers.
4- Collaboration & Alignment
Work closely with content and marketing teams to align ad campaigns with ongoing promotions, seasonal trends, and product launches.
Ensure ad creatives and messaging are consistent with brand standards and aligned with company objectives.
Budget Management & Optimization
Track and manage budget allocations, ensuring cost-effective strategies are in place to achieve sales goals.
Regularly review cost-per-click (CPC), cost-per-acquisition (CPA), and ROAS metrics to refine spending and improve results.
Required Skills
Arabic Speakers only
Proven experience managing Google Ads and social media ad platforms for e-commerce.
Strong analytical skills, with expertise in data-driven decision-making and tracking ROAS and sales performance metrics.
Proficiency in budget management and A/B testing for campaign optimization.
Preferred Skills
1. Google Analytics, Shopify experience, and Excel proficiency for reporting and analysis.
2. Ability to work cross-functionally with content and product teams to enhance ad relevance.
3. Arabic language proficiency is an advantage.
4. Shopify experience is a plus
