Role Title & Location:
Associate Media Director, Dubai
Strategic Skills
Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
Organise regular communication between local GroupM agencies as well as working into the wider account team in order to develop and share best practices and capabilities
Identify best practice techniques and tools to support campaigns and optimisation
Regional Account Management
Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
Develop relationships with key partners to drive incremental benefits for the client
Ecommerce
Act as a regional lead to drive Ecommerce across the MENA region
Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects
Work with the Regional and Global leads to ensure all developments in Ecommerce is being communicated to the markets
Develop relationships with Ecommerce partners in the region
People Management
To inspire and advance the understanding and activation across all platforms working with the client and the wider account team where necessary
To foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
Contribute towards building cross-market capabilities
New business
Help to identify, develop and deliver on areas of possible business growth within existing client base, working with the Business Director and Regional Digital Director.
