Directing the creative functionalities of concept development, collaborating with team members, creating a work environment, meeting work expectations, and discussing team goals and achievements
Ensuring the effective maintenance of creative functionalities, developing the creative products as per the market standards, maintaining the quality of creative work projects, and operating the designing firm in a profitable manner.
Providing strategic solutions to the company and clients considering their market stakes involved in creating a brand reputation for their organization.
Accommodating the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's promotional scheme, prioritizing the creative work as per the client's demands, and translating the client's profile into a
creative visual experience.
Leading the creative team for processing the client's projects in a specified
manner, assigning duties to the creative/account management team, and leading the team in carrying out post-production activities like video graphics, motion graphics, interactive web integration, and web marketing
Developing and writing the plans of promotional campaigns, preparing it's detailed presentation report, and assigning various responsibilities to team members for carrying out the promotional campaign effectively
Keeping track of the latest advancements in the technologies used in creative direction and understanding the progress in marketing technologies like digital marketing technology
Collaborating with working partners for strategizing the progress of creative functionalities, making relevant changes for competing with market standards, focusing on threats from the competitors, and developing the strategic plans for combating the threats
Directing activities for professional development of organizational team members, conducting creative workshops for staff members, implementing corrective strategies in promotional activities, and recommending promotion of team members based on their productivity
Taking important decisions that ensure the organizational profitability without compromising the creative quality of the project, directing constant improvement in creative quality, and enhancing the designing capability for accomplishing the task
Conducting market study for understanding the competitors creative art, planning, and preparing a strategic developmental plan for creating the agency's marketing strategies, branding functionalities, and business development plans
Managing external agents like photographers, printers, freelancers, web developers, etc., and coordinating them according to the work of art directors, copywriters, and other post-production workers
An Executive Creative Director should have:
An understanding of various production procedures, computer software and web design principles
Working knowledge of photography, typography, and other printing techniques
Creativity, insightfulness, a unique understanding of the creative process
Leadership and client facing qualities
Be able to inspire a team
Ability to marry up data and insights with creative output
