Executive – Digital Marketing – CMS – Dubai Holding Entertainment

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai's mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts is the Middle East's largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE Dubai, LEGOLAND Dubai and LEGOLAND Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN's commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

The Senior Paid Media Content Executive will play a key role in executing and managing the Paid Media campaigns for Dubai Holding Entertainment. This position requires hands-on knowledge of campaign activation across media platforms. As a Senior Digital Paid Media Executive, you will be responsible for developing, implementing, and optimizing our paid media campaigns across various digital channels. You will play a key role in driving targeted traffic, improving conversion rates, and achieving our overall marketing goals. As the most extensive entertainment portfolio in the Middle East, the digital ecosystem is essential to drive the best experience for customers as they engage with some of the most exciting theme parks and attractions from across the Dubai Holding Entertainment family of brands.

Here's your chance to step into the role of Executive Digital Marketing- CMS at Dubai Holding Entertainment: in this position, you'll take on key responsibilities that include:

The Content Management Specialist will collaborate with cross-functional teams to ensure the smooth execution and delivery of content across various digital platforms.

Manage and organize content within the CMS, ensuring accuracy, consistency, and adherence to brand guidelines.

Work closely with the Content Manager to implement content strategies and ensure efficient content workflows.

Demonstrate a deep understanding of personalization and its impact on customer experiences.

Have experience in producing significant amounts of quality, data-driven content tailored for specific audiences at each stage of the customer's buying journey.

Possess knowledge of tools and approaches to maximize content personalization while ensuring the scalability of content efforts.

Ability to leverage data-driven insights to build strong customer profiles and understand customer preferences and intent.

Familiarity with tagging and accurately categorizing content assets to identify content gaps and inform content strategy.

Optimize content for SEO and ensure metadata and tags are properly implemented.

Perform regular content audits to maintain content quality and identify areas for improvement.

Ensure compliance with content management standards and policies.

Experience in delivering new website content and designing content architecture is a plus.

About you:

The preferred candidate for this role should possess the following experience and credentials:

Bachelor's degree in communications, Marketing, or a relevant field

Minimum 6 - 10 years of relevant experience

Relevant experience on Sitecore and Drupal

Proven experience working with multiple websites, with a strong emphasis on personalized content creation and optimization.

Knowledge of SEO best practices and content optimization techniques.

Familiarity with metadata and tagging concepts.

Strong attention to detail and organizational skills.

Excellent communication and collaboration skills.

Ability to multitask and prioritize tasks in a fast-paced environment.

Problem-solving mindset and ability to troubleshoot technical issues.

Experience in training and supporting content contributors.

Knowledge of web development technologies and HTML/CSS is a plus.

Experience in delivering new website content and designing content architecture is a plus.

Upskills self on digital platforms across the digital ecosystem, seeks to understand.

About the Benefits:

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow.

We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone's unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment!