OVERVIEW:
Vodafone Qatar's bold vision is To pioneer
digital innovationand to be people's first choice in telecom and digital services. As part of this vision, Vodafone has expanding it's portfolio of service offerings and entered the mobile financial services space. Vodafone has formed a 100% subsidiary Infinity Payment Solution (IPS) to enable this mission. IPS is among the fastest growing fintech service provider in the country.
ROLE:
The Marketing Manager /Senior Manager at iPay Fintech in Qatar will be responsible for developing and executing comprehensive marketing strategies that drive growth and enhance brand visibility. This role requires a dynamic individual with a strong background in digital marketing, P&L ownership, base management, and extensive experience in fintech or growth-driven B2C digital companies.
RESPONSIBILITIES:
Drive growth marketing
- Design and implement robust digital marketing campaigns to boost user acquisition and retention.
- Utilize various digital channels, including social media, email marketing, SEO/SEM, and content marketing to achieve marketing objectives working in tandem with digital partners.
- Analyze and report on the effectiveness of digital marketing campaigns, using data to drive continuous improvement.
P&L Ownership
- Take full responsibility for the Profit and Loss (P&L) of the marketing department.
- Develop and manage budgets, ensuring optimal allocation of marketing resources.
- Monitor financial performance and implement strategies to maximize profitability.
Base Management
- Manage and grow the customer base, focusing on enhancing customer lifetime value.
- Develop and execute strategies to increase customer engagement and loyalty.
- Utilize data analytics to understand customer behavior and tailor marketing efforts accordingly.
Liaison with Vodafone brand and research team
- Collaborate closely with Vodafone's brand and research teams to ensure alignment with corporate branding and marketing strategies.
- Leverage insights from research to inform marketing campaigns and product development.
- Coordinate joint marketing initiatives and partnerships with Vodafone to enhance brand presence and market penetration.
Stakeholder management & GTM
- Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
- Communicate effectively with stakeholders to ensure alignment and support for marketing initiatives.
- Represent the marketing department in cross-functional meetings and projects.
