ROLE OVERVIEW:
The franchising manager is responsible for overseeing and managing the franchising operations at AlBorg. Your role is crucial in expanding the company's brand and network by identifying and selecting potential franchisees, developing franchise agreements, ensuring the consistent implementation of company policies and procedures across all franchise locations, as well as maintaining brand standards, customer satisfaction & providing ongoing support to franchisees.
JOB RESPONSIBILITIES:
Franchise Expansion Development Locally and Internationally:
- Identify potential markets and locations for new franchises by analyzing demographic data, market trends, market changes, and competitor presence
- Conduct thorough market research to assess the demand for the company's products/services in different areas
- Conduct regular market analysis to assess the potential for growth and expansion in existing and new markets and adjust franchise strategies accordingly
- Evaluate the economic viability and growth potential of potential franchise markets
- Prepare detailed reports and recommendations for executive management regarding potential franchise expansion opportunities
- Assess the potential for international expansion and develop plans for entering new markets
- Conduct feasibility studies for potential acquisition or merger opportunities to further expand the franchise network
- Provide recommendations to executive management regarding adjustments to franchise strategies based on market conditions and opportunities
- Collaborate with executive management to develop and execute long-term franchising strategies, aligning with the company's overall business goals
Franchisee Selection:
- Develop and implement a comprehensive and seamless franchisee selection process
- Identifying and evaluating potential new franchisees, reviewing their qualifications, business plans, background checks, financial capabilities
- Conduct interviews and assessments to determine if candidates possess the necessary skills, experience, and financial capacity to successfully run a franchise
Relationship Management:
- Build strong relationships with franchisees, serving as their primary point of contact and advocate within the company
- Foster open lines of communication and provide regular updates, news, and information to franchisees
- Address franchisees concerns, issues, and feedback promptly and professionally
- Organize franchisee conferences, networking events, and forums to encourage collaboration and knowledge exchange among franchisees
Franchisee Performance Evaluation:
- Establish key performance indicators (KPIs) and metrics to assess the performance and profitability of franchisees
- Analyze financial and operational data provided by franchisees to identify areas for improvement and growth
- Conduct regular performance reviews with franchisees, providing feedback, guidance, and support to enhance their business performance
- Develop action plans to address underperforming franchise locations and implement strategies to drive improvement
- Ensure that potential franchisees align with the company's values, brand image, and business objectives
Franchise Agreement and Documentation:
- Draft, review, and negotiate franchise agreements, disclosure documents, and other legal contracts necessary for establishing and maintaining franchise relationships
- Collaborate with company lawyer to ensure compliance with franchising laws and regulations
- Ensure all necessary documentation is properly executed and maintained
Training and Support:
- Develop comprehensive training programs for new franchisees, covering all aspects of the business, including operations, marketing, sales, and customer service, ensuring they have the necessary knowledge and skills to operate successfully
- Provide ongoing support and guidance to franchisees, addressing their questions, concerns, and challenges promptly and effectively
- Regularly assess training needs and update training materials to reflect changes in company policies, procedures, and best practices
- Organize regular meetings, conferences, and workshops to facilitate knowledge-sharing and foster a sense of community among franchisees
- Offering ongoing support, guidance, and troubleshooting assistance to franchisees to maximize their business performance
Franchise Compliance:
- Develop and implement systems to monitor franchisees compliance with brand standards, operational procedures, and legal requirements outlined in franchise agreements
- Conduct regular audits and quality control visits of franchise locations to ensure adherence to quality and service standards
- Provide feedback, coaching, and corrective actions when necessary to ensure franchisee compliance
- Collaborate with company lawyer to address any legal or compliance issues that arise
- Monitoring and ensuring franchisees compliance with Alborg brand standards, operational guidelines, and legal requirements outlined in franchise agreements
- Managing and resolving conflicts between franchisees and the company
Relationship Management:
- Build strong relationships with franchisees, serving as their primary point of contact and advocate within the company
- Foster open lines of communication and provide regular updates, news, and information to franchisees
- Address franchisees concerns, issues, and feedback promptly and professionally
- Organize franchisee conferences, networking events, and forums to encourage collaboration and knowledge exchange among franchisees
Franchisee Performance Evaluation:
- Establish key performance indicators (KPIs) and metrics to assess the performance and profitability of franchisees
- Analyze financial and operational data provided by franchisees to identify areas for improvement and growth
- Conduct regular performance reviews with franchisees, providing feedback, guidance, and support to enhance their business performance
- Develop action plans to address underperforming franchise locations and implement strategies to drive improvement
Marketing and Branding:
- Collaborate with the marketing team to develop and implement effective marketing strategies and campaigns that align with the company's brand image and objectives
- Provide guidance and support to franchisees in executing local and international marketing initiatives
- Monitor and evaluate the effectiveness of marketing efforts, adjusting strategies as needed
- Ensure brand consistency across the franchise network by implementing brand guidelines and overseeing the use of marketing materials
Qualification:
- Bachelor's degree in business development, Business Administration, Finance, Engineering or relevant field
- Master's degree in corporate law or equivalent is preferred
- Minimum 5 years of experience in a similar role
- Excellent knowledge and understanding of all local and international franchising laws
- Outstanding proficiency in English & Arabic, written and oral communication
